The content from Travel Channel will be provided in short form video to be showcased in En Route’s in-taxi screen network – Flo
BestMediaInfo Bureau | Delhi | April 19, 2012
En Route Media, India’s leading digital in-taxi media provider has partnered with India’s first High Definition Travel Channel – Travel XP HD, an entity of Celebrities Management Pvt. Ltd. to bring travel content for its passengers. Travel XP HD boasts of the biggest HD library of travel content across the world, their content has opened a window for passengers to soak in the vast wonders of the planet. This content will be provided in short form video and showcased in En Route’s in-taxi screen network – Flo.
Flo is a tablet device embedded in radio cabs. It is an entertainment and advertising medium that brings together benefits to two major stakeholders. The first being passengers who can relax and enjoy their otherwise boring journeys and second, brands get a chance to engage with a niche audience through an interactive, audio-visual platform in the captive cab environment.
Speaking about the new association, Chief Managing Director of Travel XP HD, Nisha Chothani said, "We partnered with En Route Media as we believe it's an extremely innovative and unique platform to reach out to our target audience even when they are on the run.”
En Route’s Co-Founder Paul Schwarz added, “We are always on the lookout for exciting content which can add value to our passengers’ journey. We are looking forward to this partnership with Travel XP HD.”
En Route Media’s Flo has already attracted brands like Volkswagen, McDonalds, Kotak Life and many more as advertisers. The company is currently partnered with India’s leading radio taxi service, EasyCabs, with more than 250 screens on the road. They are also in talks with other major radio taxi players in the country to expand their network of screens.