The promising young cricketer will be part of the auto company’s overall marketing strategy for this year aimed at endearing brand Toyota to today's youth
BestMediaInfo Bureau | Delhi | April 10, 2012
Toyota Kirloskar Motor (TKM) has taken on board cricketer Virat Kohli as its brand ambassador. The promising young cricketer has endorsed the Toyota brand as it enters a new phase of its growth in India.
Commenting on the new alliance, Sandeep Singh, Deputy Managing Director, Marketing, Toyota Kirloskar Motor, said, "We are extremely happy to announce Virat Kohli as our brand ambassador. He brings with him all the emotions that Toyota aims to offer its customers through its vehicles – passion, exuberance, energy, fun and excitement. Toyota's journey in India and Virat's journey in cricket bear similarities. From a budding player, both went on to become a promising player in a short duration of time. Brand Toyota and Virat Kohli both represent perfection and continuous improvement. The synergy would bring about more fun and excitement to all Toyota customers.”
With the latest entrant in Toyota's line-up of vehicles in India – the Etios and Etios Liva – TKM aims to connect with today's youth. Virat personifies today's younger generation. Behind this youthfulness is immense potential, talent and self belief, all of which Toyota stands for. Virat will campaign for the Toyota brand through various electronic and print communications. This will be a part of our overall marketing strategy for this year aimed at endearing brand Toyota to today's youth. "
Talking about his association with brand Toyota, Kohli said, "I am excited to be a part of Toyota's drive to connect with India's youth. Toyota inspires the spirit of success and that is an emotion that is close to my heart."