Subhas Warrier joins Lintas Initiative Media as Head of South

Prior to his most recent stint with Dentsu Media in Mumbai, he has also worked with JWT, Ogilvy, and then MindShare

BestMediaInfo Bureau | Delhi | April 27, 2012

For Subhas Warrier, Lintas Initiative Media (LIM) opens a new chapter in his two-decades-odd career spanning multiple regions and multiple markets. He joins LIM as Executive Vice-President and Head of South.

Starting off in advertising in Mumbai and then later in Bangalore and Chennai with an in-between sojourn in South-East Asia and the Middle East, the journey man has embarked on a mandate to breathe some freshness to the business approach and client requirements in the South region.

A creative person at heart, Warrier's first love was copywriting which he dabbled in during his early days. Media was incidental but that is what made it for him so far.

Prior to his most recent stint with Dentsu Media in Mumbai as their Mumbai Head, he has worked with JWT, Ogilvy, and then MindShare followed with a hand in his own business and a consultancy start-up called Eye-2-Eye Media in Dubai.

Said Warrier, “A tough work out at the tennis courts and an occasional indulgence with golf keeps me agile, besides being an off the beaten track traveller/trekker. On a journey to Mt. Kailash and the passage through Yamraj Dwar at 15,000 feet above sea level a few years back helped me to understand the inner voice, the intuitive call. I believe this is very important for our business where we are expected to raise our imaginations much further to newer dimensions. I am delighted to join the fire power of Lintas Initiative Media. Our clients here are very aggressive and are open to new ideas and are continuously looking at innovative initiatives in their marketing effort.”

Sudha Natrajan, CEO, Lintas Initaitive Media, said, “A creative mind, bringing back magic to the media business, is what Subhas will bring to the table.” A senior council of experienced professionals with cutting edge expertise is what Natrajan has set out to build, and Raghav Subramanian, who joined as COO  four months back, was the first appointment in that direction. Warrier will report to Subramanian.

Subramanian said, “The South has always been key for Lintas, and has contributed greatly to our overall growth and equity. We have a healthy roster of clients with long relationships, and we needed someone with the maturity and width and depth of experience that Subhas brings to the table. We have very aggressive plans for the region for this year, and are already in the process of acquisition of some key new businesses.”

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