Readers have to find a mnemonic that appears in two ads in the Hindustan Times every day and message the brand names to 54242
BestMediaInfo Bureau | Delhi | April 12, 2012
With the increase in media consumption and emergence of new formats, advertisers are constantly struggling to get the attention of consumers. From simple solutions like contests and teasers to complex innovations such as 3D newspapers, Hindustan Times has always worked with its advertisers to create value. In yet another first, Hindustan Times has launched an initiative to engage its readers with the advertisements appearing in the daily.
In the contest ‘Spot the Dot’, readers have to find a mnemonic
“As leaders in our field, we have always strived to innovate and set new benchmarks. We believe the advertisements are an important part of the newspaper, and a reader looks forward to the combined package every morning. This contest further increases engagement with the ads, and the response has been quite remarkable,” said Shantanu Bhanja, VP - Marketing, HT Media.
Dinesh Jain, CEO, Hover Automotive India, an advertiser with HT, commented, “Spot the Dot is a unique initiative undertaken by HT, which helps in building brand recall and creating buzz around the brand. We applaud HT for this initiative.”
Promoted every day in the paper through innovative ads, the promo has generated buzz amongst readers as well as the advertiser fraternity.
The print ad: