Creativeland Asia picks a Grand Prix; Ogilvy bags 51 metals including 1 Grand Prix, 11 Gold followed by Taproot with 34 metals including 6 Gold
BestMediaInfo Bureau | Goa | April 21, 2012
The final awards night at Goafest 2012 saw Ogilvy India at top by winning 51 metals including 1 Grand Prix, 11 Gold, 16 Silver and 23 Bronze. Ogilvy won the Grand Prix in Digital & Interactive category while it bagged maximum 4 Gold in Direct category, 2 Gold in Digital and 1 Gold each in Film, Radio, OOH, Print, and Design categories.
Ogilvy India won 7 medals for its campaign 'The Photographs Case' for Fox Crime including 1 Grand Prix, 5 Gold and 1 Silver. Good Morning Films won a Silver for Fox Crime's campaign in Film Craft Category in the Subcategory Cinematography. Thus, the campaign emerged as the most awarded campaign with total 8 metals.
The independent agency with one office and 33 people, Taproot India emerged as second most awarded agency with total 34 metals including 6 Gold, 13 Silver and 15 Bronze. Taproot won 2 Gold medals in Integrated category, 1 Gold each in Film, OOH, Print, Print Craft.
Taproot India won 14 medals for its campaigns for The Times of India. TOI remained most awarded brand bagging 20 medals followed by Volkswagen India with 10 medals.
The second most awarded campaign was Airtel's 'Har Friend Zaroori Hai' which won 7 medals including 2 Gold, 4 Silver and 1 Bronze.
Leo Burnett took 35 metals home with 3 Gold, 11 Silver and 21 Bronze while DDB Mudra remained at No. 4 with 32 metals including 2 Gold, 13 Silver and 17 Bronze. Another independent agency Creativeland Aisa was awarded the Grand Prix along with 1 Gold and 5 Silver metals. Creativeland Asia picked Grand Prix for Audi A8L 3D Experience in Integrated category.
This year, total 332 Creative Abby's were given out of 907 shortlisted entries in 12 categories while there were over 4,250 entries received from across India and South Asian countries. There were 2 Grand Prix, 34 Gold, 117 Silver and 179 Bronze metals awarded to 61 companies.
This year, Goafest did not announce any Agency of the year or Campaign of the year award.
Overall medal tally:
| Agency | Grand Prix | Gold | Silver | Bronze | Sub-total |
| Ogilvy India | 1 | 11 | 16 | 23 | 51 |
| Taproot India | 6 | 13 | 15 | 34 | |
| Leo Burnett | 3 | 11 | 21 | 35 | |
| DDB Mudra | 2 | 13 | 17 | 32 | |
| Creativeland Asia | 1 | 1 | 5 | 7 | |
| Grey India | 1 | 6 | 10 | 17 | |
| BBDO India | 1 | 4 | 8 | 13 | |
| JWT India | 1 | 3 | 12 | 16 | |
| Nirvana Films | 1 | 1 | 1 | 3 | |
| Jack In the Box Worldwide | 1 | 1 | 2 | ||
| Phoenix Ogilvy ,Sri Lanka | 1 | 1 | 2 | ||
| Sapient Nitro India | 1 | 1 | 2 | ||
| Studio Eeksaurus Productions | 1 | 1 | 2 | ||
| Apostrophe Films | 1 | 1 | 2 | ||
| XOX Design (A Division of The Flagship Advertising) | 1 | 1 | |||
| Ramesh Deo Production | 1 | 1 | |||
| Contract Advertising | 5 | 7 | 12 | ||
| ideas@work | 3 | 4 | 7 | ||
| Maxus India | 3 | 4 | 7 | ||
| Out Of The Box | 3 | 2 | 5 | ||
| Alok Nanda and Company | 2 | 4 | 6 | ||
| BBH | 2 | 1 | 3 | ||
| Nomad Films Ltd. | 2 | 1 | 3 | ||
| Amol Jadhav Photography | 2 | 2 | |||
| Grant McCann Erickson | 2 | 2 | |||
| Footcandles Film | 1 | 7 | 8 | ||
| TBWA \ India | 1 | 3 | 4 | ||
| Leo Burnett Solutions INC | 1 | 2 | 3 | ||
| Lingo India | 1 | 2 | 3 | ||
| Draftfcb Ulka | 1 | 2 | 3 | ||
| Webchutney | 1 | 1 | 2 | ||
| Interface Business Solutions | 1 | 1 | 2 | ||
| Asylum Film | 1 | 1 | 2 | ||
| Good Morning | 1 | 1 | 2 | ||
| M&C Saatchi-i | 1 | 1 | 2 | ||
| The Flagship Advertising | 1 | 1 | 2 | ||
| Gopal M S | 1 | 1 | |||
| Equinox Films | 1 | 1 | |||
| Deelip Khomane | 1 | 1 | |||
| Cheil India | 1 | 1 | |||
| Indigo Consulting | 1 | 1 | |||
| Purple Vishnu Production House | 1 | 1 | |||
| AgencyDigi Communications | 3 | 3 | |||
| Meridian Communications | 2 | 2 | |||
| 30 Seconds of Fame | 2 | 2 | |||
| Happy | 2 | 2 | |||
| Hello Robot Productions | 2 | 2 | |||
| Wunderman International | 1 | 1 | |||
| BC Web Wise | 1 | 1 | |||
| Beehive Communication | 1 | 1 | |||
| Corcoise Films | 1 | 1 | |||
| Crocodile Films | 1 | 1 | |||
| Curious | 1 | 1 | |||
| Digitas India | 1 | 1 | |||
| Eleven Brandworks | 1 | 1 | |||
| Future East Film | 1 | 1 | |||
| Group M - Dialogue Factory | 1 | 1 | |||
| Metal Communication | 1 | 1 | |||
| Publicis Communications | 1 | 1 | |||
| Publicis Solutions (Leo Burnett - Sri - Lanka) | 1 | 1 | |||
| Rediffusion Young & Rubicam | 1 | 1 | |||
| Total | 2 | 34 | 117 | 179 | 332 |
Complete list of Awards:
| Film category | ||||
| Subcategory | Brand | Caption | Agency | Metal |
| Food | Cadbury Celebrations | Cadbury Celebrations-Lonely Maa | Contract Advertising | Silver |
| Food | Center Fresh | Bank Robbery | Ogilvy India | Silver |
| Food | Cadbury Dairy Milk | In Home Get Away, Bath, Lauki | Ogilvy India | Bronze |
| Food | Stop Not | War | Meridian Communications | Bronze |
| Beverages | Cadbury Bournvita | 'Vault' | Ogilvy India | Silver |
| Beverages | Pepsi | Dhoni-Helicopter Shot, Sehwag-Upar cut, Dilshan-Dil Scoop | Taproot India | Silver |
| Clothing,Innerwear, Footwear and Accessories | Titan | Runs on Light | Ogilvy India | Bronze |
| Household and Business Appliances | Imperial Blue | Anniversary | Ogilvy India | Gold |
| Household and Business Appliances | Tata Sky | Poochne Mein Kya Jaata Hai-Tank | Ogilvy India | Silver |
| Household and Business Appliances | Imperial Blue | Lift | Ogilvy India | Bronze |
| Household and Business Appliances | Tata Sky | Poochne Mein Kya Jaata Hai-Bank | Ogilvy India | Bronze |
| Automotive Vehicles and Accessories | Amaron Batteries | 'Lifesaver' | Ogilvy India | Silver |
| Automotive Vehicles and Accessories | TVS Wego | Face-Off | BBH | Bronze |
| Automotive Vehicles and Accessories | Volkswagen Jetta | Volkswagen Jetta 'Flyboy' | DDB Mudra Group | Bronze |
| Telecom Product & Services | Airtel | Har Friend Zaroori Hai | Taproot India | Gold |
| Telecom Product & Services | Airtel | Bhukkad Friend | Taproot India | Silver |
| Telecom Product & Services | Airtel | Subtitle Friend | Taproot India | Silver |
| Telecom Product & Services | Spice Popcorn (Mobile Phone) | Popcorn | Ogilvy India | Bronze |
| Telecom Product & Services | TATA Docomo | Maa, Friend's Dadi, Telephone Operator | Draftfcb Ulka | Bronze |
| Telecom Product & Services | Airtel | Kanjoos Friend | Taproot India | Bronze |
| Telecom Product & Services | Vodafone | Borrowing | Ogilvy India | Bronze |
| Financial Services | Bharti AXA General Insurance | Permission | Grey India | Bronze |
| Financial Services | Union Bank of India | Karima Begum, Manoj Singh, Aruna Anand, Ajit Tendulkar | DDB Mudra Group | Bronze |
| Financial Services | Policybazaar | Ullu | DDB Mudra Group | Bronze |
| Media & Publications | Kaun Banega Crorepati | Koi Bhi Inssan Chota Nai Hota-Shuklaji, Old Man | Leo Burnett | Silver |
| Media & Publications | Max | Hawaldaar | JWT India | Bronze |
| Business and Home Services | AskMe | AskMe Number Film 1, 2 | Contract Advertising | Silver |
| Business and Home Services | Vodafone | Logo 1(Factory)' | Ogilvy India | Silver |
| Business and Home Services | Google Chrome | Tanjore | BBH | Silver |
| Corporate | Nokia | Lamp, Washing Machine, Toaster | JWT India | Bronze |
| Public Service, Appeals and Charity | Consumer Education and research center | 'Deadman Talking-1' | DDB Mudra Group | Silver |
| Public Service, Appeals and Charity | Sri Lanka Eye Donation Society | Pass It On When You're Done With it | Leo Burnett Solutions INC | Bronze |
| South Asia | Sri Lanka Eye Donation Society | Pass It On When You're Done With it | Leo Burnett Solutions INC | Silver |
| Film Craft Category | ||||
| Subcategory | Brand | Caption | Agency | Metal |
| Direction | Mumbai Mirror | I Am Mumbai | Ramesh Deo Production | Gold |
| Direction | Times of India | Wake up Chennai | Footcandles Film | Silver |
| Direction | Google Chrome India | The Web is what you make of it | Studio Eeksaurus Productions | Silver |
| Direction | Union Bank of India | Karima Begum | Purple Vishnu Production | Silver |
| Direction | Volkswagen Jetta | Volkswagen Jetta Flyboy | Nomad Films | Silver |
| Direction | Vodafone | Super Zoozoo | Nirvana Films | Bronze |
| Direction | Flipkart.com | Café | Footcandles Film | Bronze |
| Direction | Spice Mobiles | Popcorn | Apostrophe Films | Bronze |
| Direction | Cancer Patients Aid Association | Family | Asylum Film | Bronze |
| Original Music Score. | Spice Mobiles | Popcorn | Apostrophe Films | Gold |
| Original Music Score. | Airtel HFZ | Har Ek Friend Zaroori Hota Hai | Equinox Films | Silver |
| Original Music Score. | Fanta Orange | Fanta Orange Vision | Nomad Films | Bronze |
| Original Music Score. | Times of India | Wake up Chennai | Footcandles Film | Bronze |
| Editing | Nike | Nike Yards | Hello Robot Productions | Bronze |
| Editing | Tata Sky | Poochne Mein Kya Jaata Hai-Bank | Curious | Bronze |
| Editing | Cadburys 5 Star | Tailor | Corcoise Films | Bronze |
| Editing | Adidas | Bring it on | 30 Seconds of Fame | Bronze |
| Cinematography | Cancer Patient AID Association | Family | Asylum Film | Silver |
| Cinematography | Fox Crime | The Photographs Case | Good Morning | Silver |
| Cinematography | 100 Pipers | Be Remembered for Good | Good Morning | Bronze |
| Cinematography | VIP Sky Bages | Bear | Footcandles Film | Bronze |
| Cinematography | Times of India | Wake up Chennai | Footcandles Film | Bronze |
| Cinematography | Titan Htse | Runs on Light | Footcandles Film | Bronze |
| Special effects | Volkswagen Jetta | Flyboy | Nomad Films | Silver |
| Special effects | Yamaha FZ | Urban Ranch | Future East Film | Bronze |
| Special effects | Adidas | Bring In On | 30 Seconds of Fame | Bronze |
| Special effects | Titan Htse | Runs on Light | Footcandles Film | Bronze |
| Special effects | Audi | Audi A8L 3D Experience | Crocodile Films | Bronze |
| Production Design | Vodafone | Super Zoozoo | Nirvana Films | Gold |
| Production Design | Google Chrome India | The Web is what you make of it | Studio Eeksaurus Productions | Gold |
| Production Design | Vodafone | Blue | Nirvana Films | Silver |
| Production Design | Indigo Airlines | On Time | Hello Robot Productions | Bronze |
| Production Design | Filpkart.com | Office | Footcandles Film | Bronze |
| Radio Category | ||||
| Subcategory | Brand | Caption | Agency | Metal |
| Food | Cadbury Celebrations | Cadbury Celebrations Boss | Contract Advertising | Bronze |
| Food | Cadbury Celebrations | Cadbury Celebrations Friends | Contract Advertising | Silver |
| Food | Complan | Ears | Leo burnett | Bronze |
| Food | Center Fresh | Thank You 'Insurance Agent' | Ogilvy India | Bronze |
| Food | Perfetti Van Melle, India | Candy Tree 'Kid 1' | Ogilvy India | Bronze |
| Food | 5 Star | 3D Spot | Ogilvy India | Silver |
| Toiletries, Cosmetics and Healthcare | Crocin Advance | Dhishkiyaoon, Kung Fu | Grey India | Silver |
| Toiletries, Cosmetics and Healthcare | Crocin Pain Relife | Congratulations, Jingle Bells | Grey India | Bronze |
| Clothing,Innerwear, Footwear and Accessories | Tashi Shoes | Saheli | Leo Burnett | Silver |
| Clothing,Innerwear, Footwear and Accessories | Tashi Shoes | Mandir | Leo Burnett | Bronze |
| Clothing,Innerwear, Footwear and Accessories | Arvind Denim Labs | 'Twinny' | DDB Mudra Group | Bronze |
| Clothing,Innerwear, Footwear and Accessories | Wrangler Biker Denims | Stitch | Alok Nanda and Company | Bronze |
| Household & Business Appliances | Tata Sky | Poochne Mein Kya Jaata Hai-Siren | Ogilvy India | Gold |
| Household & Business Appliances | HP LASERJETS | Gibberish | BBDO India | Bronze |
| Household & Business Appliances | Khaitan Mixer Grinders | Veg Mix, Fruit Mix | JWT India | Bronze |
| Household & Business Appliances | Bajaj Disney Fans | Donald Duck | Leo Burnett | Bronze |
| Household & Business Appliances | Tata Sky | Poochne Mein Kya Jaata Hai-Tabla | Ogilvy India | Bronze |
| Automotive Vehicles and Accessories | Mahindra First Choice | Note | Leo Burnett | Bronze |
| Automotive Vehicles and Accessories | Mahindra First Choice | Vasiyat | Leo Burnett | Bronze |
| Telecom Product & Services | Uninor | Increment | Leo Burnett | Silver |
| Telecom Product & Services | Uninor | Beemari | Leo Burnett | Silver |
| Household Products & Maintenance | Finit | Bulaye | Leo Burnett | Silver |
| Household Products & Maintenance | Involve your senses | The Fart | DDB Mudra Group | Silver |
| Household Products & Maintenance | Fevikwik | Father | Ogilvy India | Bronze |
| Household Products & Maintenance | Fevikwik | Servant | Ogilvy India | Bronze |
| Household Products & Maintenance | Ambipur | Nasal | Grey India | Silver |
| Media & Publications | Screen | Real Estate | Leo Burnett | Bronze |
| Media & Publications | Screen | Tarin | Leo Burnett | Bronze |
| Business and Home Services | AskMe | AskMe Pregnant | Contract Advertising | Bronze |
| Business and Home Services | DHL Express | DHL Express Delivery/'India-Thailand', 'India-Russia', 'India-Italy' | BBDO India | Bronze |
| Retail Advertising | UniverCell | Death of High Prices (Aiyya), (Maama), (Rassa) | JWT India | Bronze |
| Travel, Entertainment and Leisure | Tourism Corporation of Gujarat Limited. | Gujarat Festivals-Rann Utsav Hindi | Ogilvy India | Bronze |
| Travel, Entertainment and Leisure | Tourism Corporation of Gujarat Limited. | Gujarat Festivals-Uttarayan Hindi | Ogilvy India | Bronze |
| Public Service, Appeals and Charity | Saathi | Street Kid 2 | Leo Burnett | Silver |
| Public Service, Appeals and Charity | Saathi | Street Kid 1 | Leo Burnett | Bronze |
| Radio Craft Category | ||||
| Subcategory | Brand | Caption | Agency | Metal |
| Voice Performance | The Times of India | Naaka Mukka Now in English | JWT India | Silver |
| Voice Performance | UniverCell | Death Of High Prices (Aiyya) | JWT India | Bronze |
| Voice Performance | UniverCell | Death Of High Prices (Maama) | JWT India | Bronze |
| Voice Performance | UniverCell | Death Of High Prices (Raasa) | JWT India | Bronze |
| Voice Performance | Saathi | Street Kid-2 | Lingo India | Bronze |
| Production | Cadbury 5 Star | 3D Vigyapan | Lingo India | Silver |
| Production | Save Our Sisters | Healing Phone Numbers | Lingo India | Bronze |
| OOH Category | ||||
| Subcategory | Brand | Caption | Agency | Metal |
| Food | Mentos Sour Marbels | Head 1 - Rope, Stitches, Nails | Ogilvy India | Gold |
| Beverages | Maaza Milky Delite | Monster, Tank | Leo Burnett | Bronze |
| Beverages | Coffee Gold | Stay Alert - Great Fire of London | DDB Mudra Group | Silver |
| Beverages | Coffee Gold | Stay Alert - New York Blackout | DDB Mudra Group | Silver |
| Beverages | Coffee Gold | Stay Alert - Armenian Internet Shutdown | DDB Mudra Group | Bronze |
| Toiletries, Cosmetics and Healthcare | Morphy Richards | Girl From Rajasthan | Contract Advertising | Bronze |
| Toiletries, Cosmetics and Healthcare | Morphy Richards | Girl In a Saree | Contract Advertising | Bronze |
| Toiletries, Cosmetics and Healthcare | Pond's Age Miracle | Why Hide Your Year? - 1969, 1971, 1977 | Ogilvy India | Bronze |
| Clothing,Innerwear, Footwear and Accessories | Killer Strech Denims | Escape 1 -Bridge | Grey India | Bronze |
| Clothing,Innerwear, Footwear and Accessories | Killer Strech Denims | Escape 1 - Prison | Grey India | Silver |
| Household and Business Appliances | F-70 | Orgasm (Genuine Smile) | JWT India | Gold |
| Household and Business Appliances | F-70 | Pregnancy Test (Genuine Smile) | JWT India | Silver |
| Household and Business Appliances | F-70 | Solitaire (Genuine Smile) | JWT India | Bronze |
| Household and Business Appliances | Bajaj Exhaust Fans | Socks, Cigarette, Fish | Leo Burnett | Bronze |
| Household and Business Appliances | Electrolux | The AC that Cooled Mumbai | DDB Mudra Group | Bronze |
| Automotive Vehicles and Accessories | Honda Jazz | Dog | Meridian Communications | Bronze |
| Automotive Vehicles and Accessories | Ceat Grip | Stop Before - Couple, Little Boy, Pizza Guy, Cyclist, Street Dog | Ogilvy India | Bronze |
| Telecom Product & Services | Uninor | Conversations Multiply - Tiger, Spain, Obama, Dalai Lama, Micheal Jackson, Anna | Leo Burnett | Bronze |
| Household Products & Maintenance | TIDE | Fisherman, Onion Seller, Cook | Leo Burnett | Bronze |
| Household Products & Maintenance | Titus Knives | Fine Cuts - Pear, Orange, Apple | Phoenix Ogilvy ,Sri Lanka | Silver |
| Household Products & Maintenance | Nirma Dishwashing Bar | Lime Fresh - Fish Market, Toilet, Desi Bar | Taproot India | Bronze |
| Media & Publications | The Times of India | Signature | Taproot India | Silver |
| Media & Publications | The Times of India | Stay On, Baba Bengali, Pahalwaan | Taproot India | Bronze |
| Business and Home Services | Rustomjee | Navroz Mubarak | ideas@work | Bronze |
| Business and Home Services | The Times Of India | Visual Classifieds | Taproot India | Bronze |
| Business and Home Services | Fedrigoni | Growing Trees | DDB Mudra Group | Silver |
| Retail Advertising | Audio Book India | Jackie Chan, Dalai Lama, Andre Agassi | Taproot India | Gold |
| Travel, Entertainment and Leisure | Yatra.com | Immigration Stamps | TBWA \ India | Silver |
| Travel, Entertainment and Leisure | White Collar Hippies | Terrorism, Nuclear, Sea Level, | BBDO India | Bronze |
| Travel, Entertainment and Leisure | The Times of India | Tailor | Taproot India | Bronze |
| Corporate | Mothers's Pride / Marvel Group of Companies | The Curious Case of Chinki, Kabir, Krish, Happy, Bunty | Out Of The Box | Silver |
| Public Service, Appeals and Charity | ORBO | Word Game Elizabeth, Katherine, Vikramaditya, Jonathan | Ogilvy India | Bronze |
| Public Service, Appeals and Charity | Mumbai Traffic Police | Falling Hoarding | Draftfcb Ulka | Bronze |
| South Asia | Titus Knives | Fine Cuts - Pear, Orange, Apple | Phoenix Ogilvy ,Sri Lanka | Gold |
| South Asia | K.F.C. | Numbewraps, Numbersticks, Numbersnacks, Numburgers | Publicis Solutions (Leo Burnett - Sri - Lanka) | Bronze |
| Ambient Category | ||||
| Subcategory | Brand | Caption | Agency | Metal |
| Ambient Media | Dulux 3 In 1 | Washable Cricket Score Wall | Leo Burnett Solutions INC | Bronze |
| Ambient Media | Cancer Patients Aid Association | Chanting Lighter | Ogilvy India | Silver |
| Ambient Media | Vodafone | Vodafone Santa Zoozoo Mall Activation | Ogilvy India | Bronze |
| Ambient Media | Door Step School | Ink Pad | Leo Burnett | Bronze |
| Ambient Media | Electrolux | The AC that Cooled Mumbai | DDB Mudra Group | Bronze |
| Print Category | ||||
| Subcategory | Brand | Caption | Agency | Metal |
| Food | Mentos Sour Marbles | Stitches, Nails, Ropes | Ogilvy India | Gold |
| Food | Nirma Salt | Spicy Tongue, Sour Tongue, Bitter Tongue | Taproot India | Bronze |
| Beverages | Coffee Gold | Stay Alert- Armenian Internet Shutdown, New York Blackout, Great Fire Of London | DDB Mudra Group | Silver |
| Toiletries, Cosmetics and Healthcare | Morphy Richards | Girl In A Saree, Girl From Rajasthan | Contract Advertising | Bronze |
| Toiletries, Cosmetics and Healthcare | Pond's Age Miracle | Why hide your year?- 1971, 1969 | Ogilvy India | Bronze |
| Toiletries, Cosmetics and Healthcare | Nirma Washing Powder | Ketchup Stain- Red T-shirt, Ink Stain- Black | Taproot India | Bronze |
| Toiletries, Cosmetics and Healthcare | Vaseline | Bat | BBH | Silver |
| Household and Business Appliances | F-70 | Orgasm (Genuine Smile), Solitaire (Genuine Smile), Pregnancy Test (Genuine Smile) | JWT India | Bronze |
| Household and Business Appliances | Bajaj Exhaust Fans | Fish, Socks, Cigarette | Leo Burnett | Bronze |
| Household and Business Appliances | Stedfast Paper Shredders | Shredders- Torture Room, Bedroom, Locker Room | DDB Mudra Group | Silver |
| Household and Business Appliances | Fujifilm Finepix S4000 | Beauty Pageant, Lawyer, Politician | Grey India | Bronze |
| Automotive Vehicles and Accessories | Tata Motors | 24X7 On-road assistance | Draftfcb Ulka | Silver |
| Telecom Product & Services | LG | Pig | Rediffusion Young & Rubicam | Bronze |
| Household Products & Maintenance | Nirma Bartan Bar | Lime Fresh - Fish Market, Toilet, Desi Bar | Taproot India | Silver |
| Household Products & Maintenance | Tide | Fisherman, Onion Seller, Cook | Leo Burnett | Silver |
| Household Products & Maintenance | Rotomac Smooth Tip Pens | Balloon-2'- Cross Game, Balloon-3'- Sandwich | DDB Mudra Group | Bronze |
| Media & Publications | The Times of India | Signature | Taproot India | Bronze |
| Media & Publications | The Times of India | Only Bengal | Taproot India | Bronze |
| Business and Home Services | Marvel Realtors | Crack, Italian Marble, Built- Up Area, Black Money | TBWA \ India | Bronze |
| Business and Home Services | Rustomjee | Navroz Mubarak | ideas@work | Silver |
| Business and Home Services | Rustomjee | Bedside Stories, Carpet Area, By the Age, True Story, Square Feet, XBOX, Kids will be Kids | ideas@work | Bronze |
| Business and Home Services | The Times Of India | Visual Classifieds | Taproot India | Silver |
| Retail Advertising | AudioBook India | Jackie Chan, Dalai Lama, Andre Agassi | Taproot India | Gold |
| Retail Advertising | Blossom Books | Gollum, Cat, Tin Man | DDB Mudra Group | Silver |
| Travel, Entertainment and Leisure | Broken Compass | Russian Vodka, American Flag, Mayan Palace | Leo Burnett | Silver |
| Travel, Entertainment and Leisure | White Collar Hippies | Terrorism, Nuclear, Sea Level, | BBDO India | Gold |
| Corporate | Mother's Pride/ Marvel Group Of Companies | The Curious Case of Chinki, Kabir, Krish, Happy, Bunty | Out Of The Box | Silver |
| Corporate | Marvel Realtors | Watchman, Crack, Built-Up Area, Italian Marbles, Black Money | TBWA \ India | Bronze |
| Corporate | White Collar Hippies | Terrorism, Nuclear, Sea Level, | BBDO India | Silver |
| Corporate | Rustomjee | Bedside Stories, Carpet Area, By the Age, True Story, Square Feet, XBOX, Kids will be Kids | ideas@work | Bronze |
| Corporate | Blossom Books | Gollum, Cat, Tin Man | DDB Mudra Group | Silver |
| Print Craft Category | ||||
| Subcategory | Brand | Caption | Agency | Metal |
| Art Direction for Print Advertising | The Times Of India | Visual Classifieds | Taproot India | Gold |
| Art Direction for Print Advertising | Bajaj Exhaust Fans | Socks, Cigarette | Leo Burnett | Silver |
| Art Direction for Print Advertising | White Collar Hippies | Terrorism, Nuclear, Sea Level, | BBDO India | Silver |
| Art Direction for Print Advertising | Bajaj Bulbs | Wrist Watch, Rolling Pin | Leo Burnett | Gold |
| Art Direction for Print Advertising | Coffee Gold | Stay Alert- Armenian Internet Shutdown, New York Blackout, Great Fire Of London | DDB Mudra Group | Bronze |
| Art Direction for Print Advertising | Nirma Bartan Bar | Lime Fresh - Fish Market, Toilet, Desi Bar | Taproot India | Bronze |
| Art Direction for Below – the - line work | Killer Jeans | Strip The Summer | Grey India | Gold |
| Art Direction for Below – the - line work | WWF | Tiger Talk | Ogilvy India | Silver |
| Art Direction for Below – the - line work | Sennheiser | 25 Landmarks That Changed Music(Book) | Metal Communication | Bronze |
| Copywriting (Below 100 words) | Rustomjee | Carpet Area, XBOX | ideas@work | Silver |
| Copywriting (Below 100 words) | Marvel Realtors | Built-Up Area | TBWA \ India | Bronze |
| Copywriting (Below 100 words) | Rustomjee | Navroz Mubarak | ideas@work | Silver |
| Copywriting (Below 100 words) | Steadfast Shredders | Confidential Documents- Rosewell investigation, JFK Assassination, Elvis autopsy | DDB Mudra Group | Silver |
| Copywriting (Below 100 words) | The Times of India | Only Bengal | Taproot India | Silver |
| Copywriting (Below 100 words) | Broken Compass | Russian Vodka, American Flag, Mayan Palace | Leo Burnett | Bronze |
| Illustration | Finit- Multi Insect Killer | Detective | Leo Burnett | Bronze |
| Illustration | Sanctuary | Bear, Panda, Penguin | DDB Mudra Group | Gold |
| Illustration | Volkswagen | Short Dreams- Musical Jungle | DDB Mudra Group | Bronze |
| Illustration | Whirlpool Washing Machine | Shirt | Contract Advertising | Bronze |
| Illustration | Coffee Gold | Stay Alert- Armenian Internet Shutdown, New York Blackout, Great Fire Of London | DDB Mudra Group | Bronze |
| Illustration | Nirma Bartan Bar | Lime Fresh - Fish Market, Toilet | Taproot India | Silver |
| Illustration | Mentos Sour Marbles | Head 1 - Rope | Deelip Khomane | Silver |
| Typography | WWF | Tiger Talk | Ogilvy India | Bronze |
| Typography | Transasia | Not My Type | XOX Design (A Division of The Flagship Advertising) | Gold |
| Typography | www.gandhifont.com | Gandhijifont- Now in Hardcover | Leo Burnett | Gold |
| Photography | WWF | Tiger Talk - Book | Ogilvy India | Silver |
| Photography | Times Of India | Wake up Chennai- Water Tank, Police Station | Amol Jadhav Photography | Silver |
| Photography | Tide | Fisherman, Onion Seller | Gopal M S | Silver |
| Photography | Bajaj Exhaust | Cigarette, Socks | Amol Jadhav Photography | Silver |
| Integrated Category | ||||
| Subcategory | Brand | Caption | Agency | Metal |
| Food | Cadbury Celebrations | Cadbury Celebrations Diwali | Contract Advertising | Silver |
| Food | Cadbury Dairy Milk | In home IMC | Ogilvy India | Silver |
| Food | Hippo -Round Round | Maa | Creativeland Asia | Silver |
| Beverages | Mango Frooti | Crazy Mango Fun | Creativeland Asia | Silver |
| Beverages | Pepsi | Change The Game | Taproot India | Gold |
| Toiletries, Cosmetics and Healthcare | Lite Horlicks | Health Test | JWT India | Bronze |
| Toiletries, Cosmetics and Healthcare | P&G / Gillette Mach3 Turbo Sensitive | Shave Sutra | BBDO India | Bronze |
| Clothing,Innerwear, Footwear and Accessories | Nike Cricket | Bleed Blue | JWT India | Bronze |
| Automotive Vehicles and Accessories | Audi | Audi A8L 3D Experience | Creativeland Asia | Gold |
| Telecom Product & Services | Vodafone | Vodafone 3G | Ogilvy India | Bronze |
| Telecom Product & Services | Airtel | Har Friend Zaroori Hai | Taproot India | Gold |
| Financial Services | Union Bank Of India | Your Dreams Are Not Yours Alone | DDB Mudra Group | Bronze |
| Media & Publications | Sony - Kaun Banega Crorepati | Koi Insaan Chota nahi Hota | Leo Burnett | Bronze |
| Media & Publications | Fox Crime | The Photographs Case | Ogilvy India | Silver |
| Media & Publications | Mumbai Mirror | 7 Wonders Of The City | Taproot India | Bronze |
| Media & Publications | The Times of India | Wake Up, Chennai | Taproot India | Bronze |
| Business and Home Services | Rustomjee | Childhoods Available | ideas@work | Bronze |
| Travel, Entertainment and Leisure | Emirates | Guess where, fly there. | DDB Mudra Group | Bronze |
| Corporate | Samsung Printers | Minus One Project | Cheil India | Silver |
| Corporate | www.gandhijifont.com | Gandhijifont | Leo Burnett | Bronze |
| Corporate | J.K.Tyres | Soles With Souls | Contract Advertising | Bronze |
| Corporate | The Times of India | A Day In The Life Of India | Taproot India | Silver |
| Automotive Vehicles and Accessories | Audi | Audi A8L 3D Experience | Creativeland Asia | Grand Prix |
| Direct Category | ||||
| Subcategory | Brand | Caption | Agency Name | Metal |
| Dimensional Mail | BBDO | D.I.Y. Wines | BBDO India | Bronze |
| Dimensional Mail | HipHop Mens (Spike Hold Gel) | Spike Hold Calendars | Beehive Communication | Bronze |
| Dimensional Mail | Audi | Audi A8L 3D Experience | Creativeland Asia | Silver |
| Dimensional Mail | www.gandhijifont.com | Gandhijifont- Now in Hardcover | Leo Burnett | Gold |
| Dimensional Mail | Birla Sun Life Mutual Fund | The Storytelling Sales Kit | M&C Saatchi-i | Bronze |
| Dimensional Mail | ITC Maurya, New Delhi | Legend of Falling Leaves | Ogilvy India | Gold |
| Dimensional Mail | Mother's Pride / Marvel Group Of Companies | The Curious Case Of Children | Out Of the Box | Bronze |
| Direct Campaign | P & G/ Gillette Turbo Sensitive | Shave Sutra | BBDO India | Silver |
| Direct Campaign | Emirates | Guess where , fly there | DDB Mudra Group | Bronze |
| Direct Campaign | Fox Crime | The Photographs Case | Ogilvy India | Gold |
| Direct Campaign | Airtel | Har Friend Zaroori hai | Taproot India | Silver |
| Direct Campaign | The Times of India | A day in the life of India | Taproot India | Bronze |
| Direct Response (Print) | Thomas Cook Forex | Surprisingly swift money transfers | JWT India | Silver |
| Direct Response (Print) | The Times of India | Baba Bengali, Pahalwaan, Stay On | Taproot India | Silver |
| Direct Response (Radio) | Save Our Sisters | Healing Phone Number | Taproot India | Bronze |
| Direct Response (TV) | Emirates | Guess where, Fly there | DDB Mudra Group | Bronze |
| Direct Response (TV) | Fox Crime | The Photographs Case | Ogilvy India | Gold |
| Direct Response (TV) | The Times of India | A Day in the Life of India | Taproot India | Bronze |
| Direct Response Digital. | Hippo Round - Round | Hippo Momline | Creativeland Asia | Silver |
| Direct Response Digital. | Why This Kolaveri Di Song From the Movie '3' | Why This Kolaveri Di | Jack In the Box Worldwide | Gold |
| Direct Response Digital. | Fox Crime | The Photographs Case | Ogilvy India | Gold |
| Direct Response Digital. | Future Generali Smart Life Insurance | Video Will | Ogilvy India | Silver |
| Flat Mail | Maharashtra Dyslexia Association | Notebook' | Grey India | Silver |
| Flat Mail | Uninor | Uninor Bill | Leo Burnett | Bronze |
| Flat Mail | Birla Sun Life Insurance | Saptapadi | M&C Saatchi-i | Silver |
| Flat Mail | Getty Images | Watermark | Taproot India | Silver |
| Design Category | ||||
| Subcategory | Brand | Caption | Agency Name | Metal |
| Corporate / brand identity | Filter | Filter Identity | Alok Nanda and Company Pvt Ltd. | Silver |
| Corporate / brand identity | China Doll | New Logo | Grant McCann Erickson | Silver |
| Corporate / brand identity | Egg | Company Logo & Applications | Alok Nanda and Company Pvt Ltd. | Bronze |
| Stationery-business cards, letterheads, envelopes, CD covers etc | Filter | Filter Business Card | Alok Nanda and Company Pvt Ltd. | Silver |
| Stationery-business cards, letterheads, envelopes, CD covers etc | Achyut Palav | 45 Degree Card' | Grey India | Silver |
| Stationery-business cards, letterheads, envelopes, CD covers etc | Sanctuary | The Killing Stapler | DDB Mudra Group | Silver |
| Stationery-business cards, letterheads, envelopes, CD covers etc | Optic Gallery | The card with a vision | Ogilvy India | Bronze |
| Publication | Presidium / Marvel Group Of Companies | The Signature Magazine | Out Of The Box | Silver |
| Publication | Killer Jeans | Strip The Summer | Grey India | Silver |
| Publication | Mother's Pride / Marvel Group Of companies | The Curious case of children | Out Of The Box | Bronze |
| Direct Mails | Lass Natural Cosmetics | Disappearing Discounts | DDB Mudra Group | Silver |
| Planet Kids | The Invite That Talks Back | Happy | Bronze | |
| Posters | Mentos Sour Marbels | Head 1, Head 2, Head 3 | Ogilvy India | Silver |
| Posters | Steadfast Shredders | Confidential Documents-JFK Assassination, Pot Secret, Elvis Autopsy | DDB Mudra Group | Gold |
| Posters | Vodafone | Celebrate Bandra 'Music Conductor', 'Drunk lady', 'Photo Frame', 'Purses' | Ogilvy India | Silver |
| Posters | Coffee Gold | Stay Alert - Armenian Internet Shutdown, New York Blackout, Great Fire Of London | DDB Mudra Group | Bronze |
| Posters | White Collar Hippies | Launch Of White Collar Hippies/ 'Nuclear', 'Terrorism', 'Sea Level' | BBDO India | Bronze |
| Posters | Pond's Age Miracle | Why hide Your Year? - 1969, 1971, 1977 | Ogilvy India | Bronze |
| Posters | Bajaj Exhaust Fans | Cigarette, Socks, Fish | Leo Burnett | Bronze |
| Books / Diaries | …….. | Aga Aga Mhani | The Flagship Advertising Pvt. Ltd. | Silver |
| Books / Diaries | WWF | Tiger Talk | Ogilvy India | Silver |
| Books / Diaries | www.gandhijifont.com | Gandhijifont - Now In Hardcover | Leo Burnett | Silver |
| Books / Diaries | Transasia | Not My Type | XOX Design (A Division of The Flagship Advertising Pvt. Ltd.) | Bronze |
| Calendars | Coke Studio | Sounds of Happiness | Leo Burnett | Silver |
| Calendars | Johnson's Baby | Johnson's Baby Calendar 2012 | BBDO India | Bronze |
| Calendars | Sanctuary Asia | Sanctuary 'Reverse Calendar' | DDB Mudra Group | Bronze |
| Packaging | Red Cross | Donate More | Taproot India Pvt. Ltd. | Silver |
| Packaging | Filter | Black Soda | Alok Nanda and Company Pvt Ltd. | Bronze |
| Packaging | Filter | Clear Conscience Laundry Detergent | Alok Nanda and Company Pvt Ltd. | Bronze |
| Environment design | Absolut | Absolut India Sound Installation Project | Sapient Nitro India | Gold |
| Myntra.com | Fashion Capitals | Happy | Bronze | |
| Craft in design | Mentos Sour Marbels | Head 1-- Ropes, Nail, Stiches | Ogilvy India | Gold |
| Craft in design | Absolut | Absolut India Sound Installation Project | Sapient Nitro India | Silver |
| Craft in design | ……… | Aga Aga Mhani | The Flagship Advertising Pvt. Ltd. | Bronze |
| Craft in design | White Collar Hippies | Launch Of White Collar Hippies/ 'Nuclear', 'Terrorism', 'Sea Level' | BBDO India | Bronze |
| Craft in design | Bajaj Exhaust Fans | Socks, Cigarette, Fish | Leo Burnett | Bronze |
| South Asia | China Doll | New Logo | Grant McCann Erickson | Silver |
| Digital & Interactive category | ||||
| Subcategory | Brand | Caption | Agency Name | Metal |
| Brand Corporate Website | Vardenchi | The Ride of Your Life on World Wide Web | BC Web Wise Pvt. Ltd | Bronze |
| Brand Corporate Website | Kerala Holiday Mart | Kerala Holiday Mart Website | Indigo Consulting | Silver |
| Brand Corporate Website | Turquoise Cottage | Turquoise cottage website | Webchutney | Silver |
| Brand Campaign Website/microsite | Tata Tea JaagoRe | Soch Badlo JaagoRe | AgencyDigi Communications Pvt. Ltd. | Bronze |
| Brand Campaign Website/microsite | Nokia | Nokia Direct the Drama | Wunderman International | Bronze |
| Brand Campaign Website/microsite | Tanishq | Sequel To Tvc With A Twist | Maxus India | Silver |
| Brand Campaign Website/microsite | Fox Crime | Photographs Case | Ogilvy India | Gold |
| Brand Campaign Website/microsite | Audi | Audi A8L 3D Experience | Creativeland Asia Pvt. Ltd. | Silver |
| Web Banner | Asthma Society of India | Coughing Banner - Rocket | Ogilvy India | Silver |
| Web Banner Rich media | Center Fresh Actisport | Get Active Online | Maxus India | Bronze |
| Web Banner Rich media | Star Movies | James Bond Surfs The Internet | DDB Mudra Group | Silver |
| Creative use of search engine marketing. | Tata Docomo | Tata Docomo Search Marketing - Using location searches to communicate network superiority | Interface Business Solutions (India) Pvt. Ltd. | Bronze |
| Creative use of email. | Plan India | Youngest job applicant | BBDO India | Silver |
| Creative use of email. | Volkswagen India | Text Drive | Grey India | Bronze |
| Creative use of email. | Euroair | Breathless eDM | Ogilvy India | Bronze |
| Creative use of Social Media | Why this kolaveri di song from the Movie '3' | Why This Kolaveri Di | Jack In The Box Worldwide | Silver |
| Creative use of Social Media | Tata Tea JaagoRe | Soch Badlo JaagoRe | AgencyDigi Communications Pvt. Ltd. | Bronze |
| Creative use of Social Media | Volkswagen India | Anything4Jetta- India's largest Twitter campaign | Grey India | Bronze |
| Branded Content for Internet –branded application / tool / mash up. | Asian Paints Royale | The Wall Takes it All | Contract Advertising India Pvt. Ltd. | Silver |
| Branded Content for Internet –branded application / tool / mash up. | Volkswagen India | Text Drive | Grey India | Bronze |
| Branded Content for Internet –branded application / tool / mash up. | Nokia | Nokia Agent.One | Webchutney | Bronze |
| Branded Content for Internet –branded application / tool / mash up. | Volkswagen India | Volkswagen LIVE @ IPL | Grey India | Bronze |
| Branded Game | Samsung Mobile | The Great Gadget Hunt | Digitas India | Bronze |
| Branded Game | Tanishq | Sequel To Tvc with a Twist | Maxus India | Silver |
| Branded Game | Volkswagen India | Text Drive | Grey India | Bronze |
| Brand film created for internet/video/youtube | Reebok | The Teesra | Eleven Brandworks | Bronze |
| Brand film created for internet/video/youtube | The Times of India | Naaka Mukka Now in English | JWT India | Bronze |
| Digital innovation use of new technology to create a new brand experience (including augmented reality) | Nokia Lumia | The Times of India becomes LIVE TV | Maxus India | Bronze |
| Digital innovation use of new technology to create a new brand experience (including augmented reality) | Tata Docomo | Tata Docomo Twittcom - World's first Twitter commerce | Interface Business Solutions (India) Pvt. Ltd. | Silver |
| Online integrated campaign | Tata Tea JaagoRe | Soch Badlo JaagoRe | AgencyDigi Communications Pvt. Ltd. | Bronze |
| Online integrated campaign | Volkswagen India | anything4jetta | Grey India | Bronze |
| Online integrated campaign | FoxCrime | Photographs Case | Ogilvy India | Gold |
| Mobile - WAP site | Nokia Net Ka Guru | Net Ka Guru | Maxus India | Silver |
| Mobile - WAP site | Citibank India | QROSSWORD | Publicis Communications Pvt. Ltd. | Bronze |
| Mobile - Best Application for mobile/tool/mash up | Titan | HTSE Mobile App. | Maxus India | Bronze |
| SMS/Interactive voice recognition | Fastrack | Fastrack Video Sms | Maxus India | Bronze |
| SMS/Interactive voice recognition | Mumbai District AIDS Control Society | Hot-Line | Group M - Dialogue Factory | Bronze |
| Online integrated campaign | FoxCrime | Photographs Case | Ogilvy India | Grand Prix |
