Yashraj Rao appointed National Sales Head for Big CBS channels Love and Spark

He will report to Vishal Rally, Business Head, Big CBS Networks

BestMediaInfo Bureau | Delhi | March 9, 2012

Big CBS Networks has appointed Yashraj Rao as National Sales Head for its channels Big CBS Love and Big CBS Spark. Rao will be responsible for growing sales and revenues for these channels. He will report to Vishal Rally, Business Head, Big CBS Networks.

With almost nine years of sales experience across industries, this trained pilot with the Indian Air Force holds a PGDBM from Birla Institute of Management. He began his career with Monster.com as a Corporate Relationship Manager, before moving into the life insurance industry with Aviva Life Insurance in Corporate Sales. From there he moved to HDFC Life where he rose to become Associate VP – Group Sales.

A multifunctional sales, marketing, business development and professional services executive, Rao comes armed with a combination of dynamic technical skills and proficient sales knowledge. His new profile marks his entry into the M&E industry.

Vishal Rally, Business Head, Big CBS Networks, said, “Yashraj's sound background across the dotcom and insurance sectors, combined with his ability to listen to prospects' needs and develop solutions to meet their requirements, are what will work in his favour to lead the team to further growth.”

Commenting on his appointment, Rao said, “I feel honoured to take on this responsibility and feel proud to be part of an excellent media conglomerate. I look forward to working with the dynamic team here and am confident it will be long and fruitful journey for both of us.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com