New jerseys designed by Puma unveiled by Shilpa Shetty
BestMediaInfo Bureau | Delhi | March 9, 2012
Rajasthan Royals has signed on UltraTech Cement as the principal team sponsor for IPL 2012. The leading cement brand has been associated with Rajasthan Royals since the first season of IPL. They were principal team sponsor in 2009 and 2010 and an on-ground partner in 2008 and 2011. The Royals has also unveiled the team's new jerseys.
Raghu Iyer, CEO, Rajasthan Royals, said, “We are extremely delighted with the continued association with UltraTech Cement. They have been true partners and have extended their support to the Royals throughout our journey in IPL so far.”
OP Puranmalka, Business Director, UltraTech Cement, said, “Cricket in India is truly a national game, transcending geography, age and gender. And when two brands that share similar values come together, it is sure to be a winning combination. Rajasthan Royals in their previous IPL editions have stood for inspired leadership, innovation and professionalism. Driven by a team of professionals and strategic thinkers, UltraTech, as a market leader and a champion brand, places great emphasis on all of these attributes.”
“We are very pleased to have UltraTech Cement as the Royals’ principal team sponsor. I am confident that with their support, the Royals, under a new captain and with the exciting new additions to our squad, will be able to give our fans a lot to cheer about this season. As a tribute to our home city we have also designed a new training jersey,” said Shilpa Shetty, Co-owner of Rajasthan Royals.
Shilpa, along with Puranmalka, launched the team’s official jersey in the presence of team members at a glittering ceremony that witnessed the use of innovative video projection mapping to unveil the jersey. The projection was used to showcase the team’s unforgettable moments during the last few seasons.
Designed by Puma, which is the franchises' official kitting partner, the lightweight jersey is made with polyester and lightweight mesh back and is made to give high breathability in soaring temperatures. With uniquely styled names and numbers inscribed in Dazzel gold, the royal blue jerseys have cut-and-sew panels with Dazzel inserts. In addition to this, a training jersey dedicated to the pink city of Jaipur.