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Mumbai Indians unveils it new website

The IPL team also selects Mickey Mouse as its new brand ambassador

Mumbai Indians unveils it new website

The IPL team also selects Mickey Mouse as its new brand ambassador

BestMediaInfo Bureau | Delhi | March 27, 2012

Mumbai Indians, the most followed team in the IPL and the Champions League T20 winner, has unveiled its new website offering a fresh view for its fans to know more about the team.

The new website presents dynamic online tools, easy navigation and is rich in its contents. The fresh look and feel of the website, designed keeping international standards, echoes the team’s values ‘Play Like One’ which best epitomizes the team.

The website is designed keeping in mind the fans requirements, having user-friendly layout that allows the content to be navigated and accessed easily by fans. The website will have emphasis on editorial with pre and post-match reports, exclusive players & support staff interviews, blogs, latest news, exclusive photos, videos and downloads.

Additionally, the website offers online support for fans to buy Mumbai Indians home match tickets as well team merchandise.

Build on friendly on the social media platform, the website allows fans to constantly engage with the Mumbai Indians teammates through the latest tools. Mumbai Indians have the largest fan following with over 2.5 million followers on its fan page The new website will have a dominating online presence and will serve as a boon for the adherent fans of Mumbai Indians.

With recently announced association with Walt Disney, the team as selected Mickey Mouse as its brand ambassador.

Speaking about the financial status of her franchise, Nita Ambani commented that they will be able to break even in the long run maybe. However, their objective at present for the team is to be a strong and satisfactory brand that is financially independent without the support of the RIL (Reliance Industries Limited). Mumbai Indians has been the team with the maximum number of fans in Facebook and has appealed millions of people globally with cricketers like Sachin Tendulkar in the team.

Ronnie Screwvala who heads the Walt Disney India is quite delighted with this alliance. He mentioned that "Disney being the most acclaimed brand internationally has only bonded with brands that are commercially feasible in its nature." He also feels that this coalition of Mumbai Indians and WaltDisney will expedite the aggrandizing of brand equity for both the brands. Besides, it is the insight and vision of Nita Ambani that has led to thisexciting coalition.

Being one of the most recognized and loved comic strip character since 1928, Mickey Mouse is surely going to excite all the fans of Mumbai Indians. Since the under 14 segment seem to make a major chunk of the fans of Mumbai Indians, Mickey Mouse seems to be a conscious choice. The former entrepreneur cum CEO of UTV (the largest media and Entertainment Company), RonnieScrewvalaalso mentioned that the under 14 segment is highly potential and will keep burgeoning in the next few years. Even though the sports channel ESPN being owned by Disney has never catered into cricket, this move will be a breakthrough one.

Also ,the retail revenues of Mumbai Indians team is believed to increase by large numbers this year in comparison with last year's when it was ranging around 5-6 crore, according to Nita Ambani. Around 5000 outlet stores of Reliance and varied online websites will promote this merchandise is what she says. Besides, she also stated that she will be present for the practice match that will be held on March 26th in the Wankhede Stadium in Mumbai and all the other matches that the team will be playing across the country.

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