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Media ABBY’s shortlist for Goafest 2012 announced

There are 98 entries that have made it to the list announced on the Ad Club website

Media ABBY’s shortlist for Goafest 2012 announced

There are 98 entries that have made it to the list announced on the Ad Club website

BestMediaInfo Bureau | Delhi | March 22, 2012

The shortlisted entries for Media ABBY’s at Goafest 2012 have been announced by the Ad Club Bombay on its website. We give below the category-wise shortlisted entries:

Sr. No. Case Study Title

Best use of TV

1 Perceptive Targeting - Diverting The Victims of "Forced Viewing" to IPL on YouTube
2 Time Machine that takes people 5 days back in Life!
3 Amitabh Bachchan Died Twice Because Of A House Fly!
4 "Feeling Is Believing"
5 "Mera v/s Tera Network"
6 Australia BadaAchaLagtaHai

Best use of cinema

1 Cinema Queue Becomes History!
2 Real Life to Reel Life - The Journey of Talent
3 Social Drama On Cinema
4 Touch Cinema With Galaxy Tab1
5 " How to ride on the biggest cinema marketing effort of 2011?"
6 Don Ko Pakadna Ab Mushkil Nahi, Mumkin Hai!

Best use of newspapers and magazines

1 The Times of India becomes LIVE TV
2 Turning Print Into Social Media
3 "Happy Birthday Dear Heart!"
4 Independence Day
5 The Night Hammer
6 Subhaarambh

Best use of outdoor & ambient media

1 Survive The World
2 Moving and B'lueing
3 "The Bosch"- Arrived!
4 The Magic Frisk
5 Think Blue

Best use of special events & stunts/live advertising

1 Sign Karo Mukti Pao
2 Survive The World
3 'Muh Mein Jawaani'- A Brand Natak
4 Surf Excel- Eco- Friendly Ganesha
5 Kissan- Jammy Art
6 Cadbury Celebrations Airways

Best use of radio

1 Top Indian Cricketers Quit before ICC World Cup 2011
2 RJs Exchange
3 RJ Cricket Day
4 Iss Rukawat Ke Liye Koi Khed Nahin Hain…
5 Google on Radio
6 Will I win a Media Abby for this Entry? Poochne mein kya Jaata Hai?
7 Ambipur Freshness Drive
8 Godrej Interio Ghar Ghar Ki Kahani
9 Friendsbook- Dosti Ka Shubhaarambh
10 Anti- Love Guru
11 Radio XYLO 94.3 FM

Best use of internet and digital media

1 Cheer For Team India From Your PC
3 Stop Not Wishes
4 Sequel To TVC With A TWIST
5 Hot-Line
6 Castrol-Kept it simple silly
7 Ego-Search
8 Kyunki Har EK ________(dash) Jarrori hota hai
9 Vista Blogger Outreach Programme

Best use of sponsorship

1 Animal Planet in Desi Style
2 How We Converted 3000 Skeptics Per Second'
3 I spent the night with a Playboy Bunny
4 Return of KBC 5 -Powered by Idea
5 Independence Day
6 Adrenaline…Thrill…Oomph.Served @ 320kmph
7 Kaun Banega Crorepati
8 Amul MAsterChef India- 2
9 How we created an army of believers
10 Thumps Up Hunt for the Thunder Star`

Best use of branded content

1 Surf Excel Little Big Film Maker
2 Love2HateU
3 The En'tangled' Jodi
4 Diwali Rishton Ki Mithaas
5 Amul MasterChef India - 2

Best use of mixed media

1 Pepsi "Change The Game " celebrates the revolutionary new face of cricket & youth!!
2 Lenovo-For Those Who Do
3 Transforming Everyday to AMAZING Everyday!
4 "Seed-itodial" : The new way of advertising!
5 "Mera v/s Tera Network"

Best use of never before used media

1 India's First Guerilla "Beamvertising"
2 Responsible Mobility- Technology that helped save 100,000 lives
3 School Assembly
4 Cadbury Celebrations Airways
5 Crunch- Serving a 'New' Punch
6 Hippo Momline

Specialist category – Youth marketing

1 Just Try Cheyandi
2 Hot Tips to win back your boyfriend!
3 Involve, Influence, Inspire
4 Mc Spicy
5 Whisper Magic & Girl Dosti
6 RealFlex
7 Style Sutra
8 Cornetto 'Luv Reels' TAKE 2
9 Male Fantasy Theme Parks
10 Of the Glamorous, by the Glamorous, for the Glamorous
11 When Facebook Became Fingerbook
12 Speak UP
13 MTV's Media Agency……….. A first of its kind
14 Coke Studio Woos India
15 Crunch - Serving A Youth-Ful Punch
16 Coolest Job

Specialist category – Vertical marketing

1 "Saathi Bachpan Ke"-Second mother's fight against Diarrhea
2 Recommend The AMEX Experience
3 Connecting with C-Suite

Specialist category – Pro Bono marketing

1 Responsible Mobility- Technology that helped save 100,000 lives
2 Give them Wings
3 Little Dentist
4 Zindagi Se Dosti - Make Friends With Life

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