Creativeland Asia, O&M and Happy Creative Services add one Silver Lotus each in Film category on concluding day
BestMediaInfo Bureau | Delhi | March 21, 2012
With the announcement of winners in all the categories at the 15th Asia Pacific Advertising Festival, popularly known as ADFEST 2012, being held in Pattaya, Thailand, the Indian tally has gone up to 27 including 2 Gold, 12 Silver and 13 Bronze. On the final day of the awards, three Indian agencies brought in three metals in the Film category.
Creativeland Asia’s ‘Maa’ ad for Hippo Round Round was awarded a Silver Lotus while Ogilvy & Mather won a Silver Lotus for the ‘Bajaj Pulsar Speedlines’ ad for Pulsar. The third metal in the Film category went to Bangalore-based Happy Creative Services for its campaign ‘No Kidding. No Worries: Café/Parlour/Office’ for Flipcart.com.
Last year, the overall tally was 18 without any Gold metal. In 2010, Indian agencies had picked up 34 Lotus.
DDB Mudra Group leads the Indian tally with 9 metals including 3 Silver and 6 Bronze. Leo Burnett India has bagged 6 metals including 1 Gold, 1 Silver and 4 Bronze. McCann Worldgroup has won 5 metals including 1 Gold and 4 Silver. Grey Worldwide India follows with 1 Silver and 1 Bronze while Ogilvy & Mather has won 1 Silver and 1 Bronze. Creativeland Asia and Happy Creative Services have got one Silver Lotus each. DraftFCB+Ulka picked up 1 Bronze metal.
| Category | Agency | Campaign | Brand | Award |
| Film Lotus | Creativeland Asia | Maa, Hippo Round-Round | Hippo | Silver |
| Ogilvy & Mather | Bajaj Pulsar Speedlines | Pulsar | Silver | |
| Happy | No Kidding. No Worries. : Café/Parlour/Office | Flipkart.com | Silver | |
| Press Lotus | DDB Mudra Group | York Blackout/Armenian Internet shutdown | Coffee Gold | Silver |
| DDB Mudra Group | OLD LADY | Passat | Bronze | |
| Grey Worldwide India | Two-faced Beauty Pageant | FinePix S4000 | Bronze | |
| McCann Worldgroup, India | Onida i21 City | Onida i21 | Silver | |
| McCann Worldgroup, India | Onida i21 Forest | Onida i21 | Silver | |
| McCann Worldgroup, India | Onida i21 Sea | Onida i21 | Silver | |
| McCann Worldgroup, India | Onida i21 City/Forest/Sea | Onida i21 | Silver | |
| Leo Burnett India | Travelogue : American Flag/Russian Vodka/Mayan Palace | Broken Compass | Silver | |
| Outdoor Lotus | DraftFCB+Ulka India | Falling Hoarding | Mumbai Traffic Police | Bronze |
| McCann Worldgroup, India | Blind Car | Hard Rock Café | Gold | |
| DDB Mudra | Cleanoscope | Rotract Mumbai | Bronze | |
| DDB Mudra | Jumbled Conspiracy : Torture Room/Bed Room/Locker Room | Stedfast | Silver | |
| DDB Mudra | Jumbled Conspiracy – Bed Room | Stedfast | Bronze | |
| DDB Mudra | Jumbled Conspiracy : Torture Room | Stedfast | Bronze | |
| DDB Mudra | Jumbled Conspiracy : Locker Room | Stedfast | Bronze | |
| Direct Lotus | DDB Mudra | Disappearing Discounts | Lass Natural Cosmetics | Silver |
| Grey Worldwide India | Magic Drain Opener | Pantene Hair Fall Protection Shampoo | Silver | |
| Ogilvy & Mather | Chanting Lighter | Cancer Patients Aid Association | Bronze | |
| Leo Burnett | Ink Pad | Literacy program - Door Step School | Bronze | |
| Design Lotus | Leo Burnett India | Gandhifont - Now in Hardcover | Gandhifont | Gold |
| Print Craft Lotus | Leo Burnett India | Reclaim Your Space : Cigarette/Fish/Socks | Bajaj Exhaust Fans | Bronze |
| Leo Burnett India | Tide Fragrance : Fisherman/Onion Seller/Cook | Tide | Bronze | |
| Leo Burnett India | Reclaim Your Space : Cigarette/Fish/Socks | Bajaj Exhaust Fans | Bronze | |
| DDB Mudra | Corruption: Root out corruption 1/2/3 | Rotaract Club | Bronze |
