Mindshare leads with five nominations followed by Maxus with two nominations. MEC, Mediacom and Lodestar UM have got one shortlist each
BestMediaInfo Bureau | Delhi | March 19, 2012
The Festival of Media 2012 has announced the nominations for the awards to be held at Montreux, Switzerland, from April 15-17, 2012. Indian agencies have secured 10 nominations this year. Mindshare has topped with five nominations followed by Maxus with two nominations. MEC, Mediacom and Lodestar UM have got one shortlist each.
Now in its sixth year, the Festival of Media is the world's first celebration of media creativity and innovation -- uniting global media specialists with senior marketers, media owners and thought-leaders, to do business and debate the many changes in media that are altering advertising landscapes worldwide.
| Category | Campaign | Company | Brand |
| Best Communications Strategy | Change the game India | Mindshare | Pepsi |
| Making of a superstar | Mindshare | Lux | |
| Best Contribution to a Campaign by a Media Owner | Making of a superstar | Mindshare/Gemini TV | Lux |
| Best Entertainment Platform | Little big film maker | Mindshare | Surf Excel |
| Best Use of Content | Little big film maker | Mindshare | Surf Excel |
| Best Use of Emerging Technology | Customising Technology to create world's first light powered Facebook app, mobile app and billboard | Maxus Bangalore | Titan HTS |
| Technology helped save 100,000 live | Maxus | Vodafone India | |
| The Creative Use of Media Award | Auto rickshaw | Mediacom India | Duracell |
| Night hamme | MEC | Colgate | |
| The Effectiveness Award | It’s a great time to be a family | Lodestar UM | Microsoft |
