Multi faceted programming, differentiated formats, multiple platforms, high dose of interactivity
March 15, 2012:
CNBC-TV18 will offer a comprehensive lineup of dedicated programming on the budget day led by its editorial team and a stellar panel of global and Indian voices from markets, policy and India Inc. CNBC-TV18 has launched a special line-up of initiatives analyzing the challenges and opportunities facing the Finance Minister this year and will also air views and expectations of stakeholders across the country.
On the morning of March 16, 2012, CNBC-TV18 shall initiate Budget day with an exclusive Budget Breakfast at 7 am. Following that, CNBC-TV18 Managing Editor, Udayan Mukherjee will present Budget Day: Morning Call, at 8 am. Post the show, CNBC-TV18 will telecast LIVE and uninterrupted coverage of the FM’s Budget Speech from 11 am-12:30 pm. During the speech, CNBC-TV18 will focus on the minute details and impact of budgetary proposals, as they are presented in the parliament, through razor sharp on-air graphics. This will be done by a battery of experts who will be analyzing the measures announced and its ramifications on the Indian economy. The channel will present exclusive and comprehensive LIVE budget coverage through the day from multiple locations. It will showcase reactions from corporate India, government voices, market experts and leading thinkers in The Market Verdict & The Corporate Verdict. This will be followed by the Final Trade, the definitive markets ending show on Budget 2012’s impact. In primetime evening, CNBC-TV18 will present a budget special of its primetime show, India Business Hour – Budget Special, which will round up the day’s coverage and provide a comprehensive review of the national reaction to Budget 2012.
Speaking on the Budget Programming special, Anil Uniyal, CEO, CNBC-TV18 said, “Considering the context that this budget has for the govt. and our nation, it is all the more crucial as it can impact the near future of the Indian economy. Therefore the channels approached Budget 2012 with a theme that epitomized the expectant atmosphere prevalent and looked to answer the big question, ‘Will Budget 2012 lead to bounceback or breakdown?’ As in earlier years, on Budget day, CNBC-TV18 will present exclusive and comprehensive budget coverage through the day and from multiple locations, showcasing reactions from the leading names in India Inc. and policy making, the nation’s biggest market experts and fund managers, tax specialists and views of India’s flagship industry bodies. Thus, ensuring we can give the most comprehensive views and analysis to the various stakeholders be it the CEOs, the SMEs, the professionals or the common man.”
On March 17th, day after the budget, CNBC-TV18 will host an exclusive star-studded ground event called The Verdict, which will present the definitive and decisive analysis of Budget 2012 from the corporate and personal finance perspective. Led by CNBC-TV18’s Senthil Chengalvarayan, The Verdict will include leading names from markets, policy and corporate India.
CNBC-TV18 will also engage viewers through a variety of new media platforms, delivering its power packed Budget day content. On the online front, this will include LIVE STREAMING on the Budget day programming on Moneycontrol.com as well as You Tube, an exclusive alliance with the global online major (www.youtube.com/cnbctv18), special budget initiatives on LinkedIn.com and Facebook.com including polls and contests.
On mobile, CNBC-TV18 will be delivering a host of power packed content on the mobile through the 51818 platform, focusing strongly on adding value to the viewer experience and building interactivity on the day of India’s most important economic event. From BUDGET NEWS ALERTS (SMS ALERT TO 51818) to PROGRAMMING UPDATES (SMS BUD to 51818), from MARKET REACTIONS to LIVE TV (SMS MOM to 51818), the channels will provide the best on budget day, to investors and consumers, on the move.
In the past month, CNBC-TV18 has initiated a comprehensive programming plan for Budget 2011. These initiatives included editorial shows, ground events, on-air segments and vignettes and other special initiatives. From capturing the expectations of the markets and investors to India Inc.’s voices, from the voices of young India to the average tax payer, the channels focused on multiple perspectives within the larger theme of “Will Budget 2011 make the Impact India Needs”. This programming plan was supported through a multiplatform marketing campaign, ranging from television to outdoor, radio, print, social media, mobile and direct marketing targeting both viewers as well as the marketing trade community.