Premiering today, the month long special programming will be telecast every night at 9pm
BestMediaInfo Bureau | Delhi | March 1, 2012
John Abraham, India’s leading Bollywood actor and tiger lover joins Animal Planet to raise awareness about tiger conservation in India. For the entire month of March, John Abraham will share his personal message with the viewers in Animal Planet’s special programming line-up ‘Where Tigers Rule’ to protect the magnificent animal.
‘Where Tigers Rule’, the month long celebration of tigers will premiere from 1st March, 2012 every night at 9 pm.
‘Where Tigers Rule’ will enlighten viewers about tigers’ behaviour, predatory skills, family life and issues related to illegal poaching. It will feature man-eating tigers from Sunderbans, the motherly love of a tigress in Bandhavgarh, a family of tigers in Ranthambore forest, amongst others.
Supporting the conservation of Tigers, John Abraham, leading Bollywood actor, said, “The Tiger is the most magnificent animal and its protection and preservation is of national importance. Each of us should contribute in our own way and help increase awareness levels to secure the future of wild tigers. It is a great initiative by Animal Planet to dedicate one full month to tigers, where viewers can enjoy superb programmes and get to know more about the big cat’s behaviour, hunting habits and habitats.”
Sharing details on Animal Planet’s initiative, Rahul Johri senior vice president & general manager, Discovery Networks Asia-Pacific - South Asia said, “Animal Planet is India’s foremost wildlife destination that offers immersive, engaging and high quality entertainment to viewers. Where Tigers Rule is a unique initiative that leverages Animal Planet’s reach and popularity to create awareness and support the national cause of tiger conservation.”