Shouvik Sarkar appointed ECD at Dentsu Marcom

He will lead all creative deliveries at the agency's Mumbai operations

BestMediaInfo Bureau | Delhi | February 27, 2012

Continuing with its series of senior-level appointments, Dentsu India Group today announced the appointment of Shouvik Sarkar as Executive Creative Director, Dentsu Marcom, to lead all creative deliveries at the agency's Mumbai operations.

A highly awarded creative, Sarkar also managed responsibilities in mainline marketing and strategy and marketing of mobile/digital technologies. He started his career as a Copywriter at Equus Red Cell in Mumbai where he worked on the India launch of AXN, the Kolkata launch of Shopper's Stop and Development Credit Bank, Mumbai.

Next as Senior Copywriter at Ambience Publicis, Sarkar worked on HDFC Mutual Funds, Water Kingdom, Yellow Pages, Westside and Hit. He led the Mumbai campaign for Water Kingdom (city-wide) and the national launch of Yellow Pages. His efforts won eight individual silvers and 'Ad Agency of the Year' in the 'Outdoor' category at the Advertising Agencies Association of India (AAAI) Awards in 2004.

Sarkar then joined O&M as Creative Supervisor where he was an integral part of the team that won the SBI account. He handled SBI and spearheaded the creative output for Hutch, 3G (Hutchison Whampoa). He also worked on the 'Surprisingly SBI' campaign, a rebranding exercise for SBI, in 2005, possibly the largest communication makeover for a PSU at that time. At O&M, his work won two silver Abbys ('Integrated Campaign' and 'Financial Products' categories), two Effies ('Big Idea' Award and 'Financial Products' categories), and the 'Yahoo Big Idea Chair' award.

In 2007 he moved to DDB, Dubai as Creative Controller. His work helped DDB win the BBC Arabic News Channel and Dell Inspiron accounts. In addition to developing the 360 launch campaign for BBC Arabic News, he also managed the Parachute Coconut Hair Oil account.

On his return to India, Sarkar joined Contract Advertising as Senior Creative Group Head, handling brands like DNA, Shoppers Stop, Asian Paints, Cadbury and Ask Me B2B. Next, he moved to Telibrahma Convergent Communications as Associate VP.

His next stop was The Lodha Group where, as Marketing Manager, he led integrated marketing strategies at the brand. While handling media allocation and spends, he also mentored the internal graphic design team at Lodha.

Hiroshi Omata, COO, Dentsu Marcom, said, “Shouvik brings a very unique blend of multi-functional expertise to our business. His background of consistently developing effective recognised creative work, combined with his knowledge of digital technologies and a mindset further moulded by his intensive marketing experience will be of great value to our teams and client relationships. I am delighted to have him on board and look forward to his work at Dentsu Marcom.”

On joining Dentsu, Sarkar said, “Fleet-footed communications solutions rooted in consumer insight are the order of the day. Back in time, Dentsu created the distinctly memorable 'Sar Uthake Jiyo' campaign for HDFC Standard Life. The mandate is to extend the same magic to other brands. My goal will be to render 'Tenka musou', the Japanese adage of being matchless/fearless, to the team and to the work that we do. I would like to deploy the purist marketing learnings now to a role which delivers more meaningful work for clients, and also help Dentsu grow organically.”

Sarkar graduated in English Honours from St. Xavier's College, Kolkata. With a Post-Graduate Diploma in Print Journalism from IIMC, he also completed a MBA in Marketing and Strategy from the Indian School of Business.

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