Milestones include Cross – Platform Abilities, Mobile Division; Initiating platform development for a comprehensive reach of audiences online
BestMediaInfo Bureau | Delhi | February 7, 2012
Celebrating success, Ozone Media, Pioneers of Ad Networks in India, completed six years in the digital advertising industry. Building capabilities across media platforms and depth through data and core technology development, 2011-12 turned out to be a landmark year for the company, bagging large accounts of Indian advertisers.
In a move to enhance reach and retargeting ability, Ozone Media initiated platform development for a comprehensive reach of audiences online. The technology enables high quality ad-deployment and delivers optimized campaigns, minimizing wastage of inventory, while advertisers gain a depth across ad channels and a universal reach of the audiences across media platforms. Driven by the high quality campaigns, Ozone Media bagged accounts across e-commerce, daily deals, FMCG and internet sectors. Balasubramaniam V was appointed as VP- Engineering and was instrumental in the development of the platform.
Taking forward cross platform solutions, Ozone Media introduced display ad campaigns for mobile platform. Leveraging the expertise and heritage in delivering performance, mobility vertical immediately gained the trust of advertisers. Sudha Shankar, a seasoned internet professional was appointed to lead the vertical.
On the occasion, Kiran Gopinath, Founder and CEO, Ozone Media said, “We have scaled up fast during the year, with advertisers trusting us with high performance campaigns. The year 2012-13 is challenging in more aspects – we look forward to tremendous progress on the cross platform abilities and will ensure a holistic reach for the advertisers while growing vertically and geographically.”
Headquartered in Bangalore, Ozone Media has offices in Mumbai, New Delhi and expanded to US in 2011. The journey has been a fruitful one and among the accolades earned, the company was adjudged the Best Financial Prudent Company - IDG portfolio companies and was Chosen by OnMedia in their Global Top 100 digital startups in 2010.
Ozone Media has worked with several brands and initiated unique partnerships, from a first of its kind exclusive tie-up with Sony Pictures to promote its bouquet of films in 2007, to tying up exclusively with About.com in 2009 for Eva, the women channel. It has worked with top notch brands in India like - HSBC, SBI, ICICI, Yahoo!, Dell, NDTVjobs, Lenovo, Cleartrip, In.com, Britannia, Huggies, Virgin Mobile, Timesjobs.com, SimplyMarry.com, Zapak, Makemytrip and Citibank.
Over the past 6 years Ozone Media has built its reputation by providing advertisers and publishers in-depth analysis of the campaigns that run on its network; the O.P.U.S. Report being a prime example of how such data can provide useful information to advertisers and publishers.