Conceptualised by Interface Communications, the new TVC features ace photographer Atul Kasbekar who re-creates his magic of ‘Happy Legs’
BestMediaInfo Bureau | Delhi | February 27, 2012
Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, has launch of its new television commercial (TVC) for the recently launched, ‘Stylish New Xylo’. Conceptualised by Interface Communications, the new TVC continues with the Xylo’s brand promise of ‘Time of your life’, and aims to give a whole new dimension to Xylo’s first makeover.
The communication task was primarily to focus on the makeover as well as highlight the changes in design and styling of the Xylo. The new film uses a car wash as a device that stimulates intrigue and dramatizes the makeover of the car. The automated carwash, not only washes the car, but gives it a makeover that changes its looks and appeal as well. Ace fashion photographer Atul Kasbekar, continues as brand endorser as he moves around town with his glamorous long legged models.
Speaking on the launch of the new campaign, Vivek Nayer, Sr Vice President - Marketing, Automotive Division, M&M Ltd. Said. “The creative idea of using a car wash to depict a make over reveals the stylish New Xylo in a fun & clutter breaking manner. And as before, the dashing fashion photographer Atul Kasbekar and his tall leggy models add to the cool and trendy quotient. We are sure that the new campaign will motivate many customers to consider the stylish new Xylo in their next car purchase “.
Robby Mathew, National Creative Director, Interface Communications said, “Communicating the styling changes in a vehicle can become very literal and boring. Hence the idea of a visit to a car wash which cascades into a car makeover, thus revealing the stylish new Xylo.”
The new advertising campaign is a refreshingly new interpretation of the makeover that the Xylo has gone through, to emerge more stylish, sleeker and spirited. The Mahindra Xylo brand is all about fun, style and having a good time with friends, and the new TVC lives up to the brand’s philosophy of enabling people to have the ‘Time of their Life’.