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DLF Promenade revamps its mall magazine as it turns 3

Also launches Loyalty Program along with the first edition of the Retailer Awards

DLF Promenade revamps its mall magazine as it turns 3

Also launches Loyalty Program along with the first edition of the Retailer Awards

BestMediaInfo Bureau | Delhi | February 13, 2012

DLF Promenade, the preferred premium fashion destination of Delhi and NCR, completed three successful years on February 9th, 2012.

The anniversary celebration began with the launch of the all-new redesigned and restructured fashion mall magazine called ‘Promenade’ by actress Kalki Koechlin, followed by the launch of the DLF Promenade loyalty program - branded as the Perks Program, and the first edition of the ‘Retailer Awards 2011-2012’ for the Best Customer Service and the Best Visual Merchandising.

DLF Promenade has always taken a lead on innovating marketing strategies. The last three years have seen the mall grow from strength-to-strength and become a leader in the segment of premium fashion malls.  DLF Promenade has always experimented and explored ways by which it can offer its customers an experience that is unparalleled. Often, the mall’s marketing initiatives, like the mall magazine and events, like Fashion Focus, Fashion Hitlist and The Christmas Cheers, where a Harley Davidson was given away as the Mega Prize, have been the first in the market. “There are only two words that describe DLF Promenade – Creative and Trend Setting. Ever since the inception of the mall, we have tried to do things differently and create a very up-market atmosphere for the shoppers. Today, we enjoy a mix of customers who are loyal, fashionable and are high spenders,” says Pushpa Bector, Sr. VP & Mall Head, DLF Promenade.

DLF Promenade, in some sense, pioneered the trend of mall magazines. Now that all malls are clambering on to the magazine bandwagon, DLF Promenade decided to raise the bar. What you have today is a glitzy fashion and lifestyle quarterly magazine that brings to you the trends in the season right now; along with interviews with Bollywood stars, travel trends and lifestyle advice. The DLF Promenade magazine, targeted at men and women aged between 18 to 45, is an effort to offer exclusivity to its shoppers. Each issue will be despatched to the mall’s data base in order to keep them abreast with latest happenings in the mall.

Keeping in sync with the thought that a mall can’t be successful without a strong relationship with its brand partners, DLF Promenade announced the first edition of the ‘Retailer Awards’ in order to applaud the hard work its retail partners have been consistently putting in to make DLF Promenade a cut above the rest.  As a 100% customer choice awards, the mall invited nominations from the shoppers for the ‘Best Customer Service’ and the ‘Best Visual Merchandising’ Category. The 3-month long process decided two clear winners. Zara and Mango won with the maximum number of nominations for the Best Customer Service and the Best Visual Merchandising category respectively. “DLF Promenade is proud of a healthy relationship with its retail partners. The Awards Ceremony was an effort to recognise the support our brand partners have been offering us over the years. This will be an annual ceremony and we hope to see some healthy competition between our retail partners,” says Pushpa Bector.

To make the shopping experience even more memorable and rewarding for its customers, DLF Promenade also announced its loyalty program branded as the ‘Perks Program.’ Shoppers who will spend anywhere between Rs2,000/- to Rs20,000/- will get a 10% value-back voucher, which can be availed on the next purchase at all partner brands. The program is designed to make the shopping experience at DLF Promenade highly gratifying. Some of our best brands, like s.Oliver, Label by Ritu Kumar, Celio, Clarks, Gini & Jony, Om Book Shop, and others, have partnered with the mall for the Perks Program. “Given the sheer strength of the partner brands, our Perks Program will become an instant hit with the shoppers,” says Pushpa Bector.

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