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Vh1 & CNBC-TV18 join hands to launch new show ‘Club Class’

The show premieres on December 8 at 3 pm on CNBC TV-18 and December 9 at 12.00 noon on Vh1


BestMediaInfo Bureau | Mumbai | December 7, 2012

Vh1 India engages its fans with clutter-breaking International shows that have entertianed Indian audiences over the years. This month, CNBC TV 18 - pioneer and leader of business news; and Vh1 - pioneer and an authority on international music; partner to launch a trendsetting programming initiative - Club Class - premiering on December 8 at 3 pm on CNBC TV-18 and December 9 at 12.00 noon on Vh1.

The collaboration between CNBC TV 18 and Vh1 India will showcase business barons getting candid, letting loose and confessing their musical interests. Sharing their thoughts on how music has influenced and inspired their work, corporate czars like Devraj Sanyal (MD Universal Music), Karl Slym (MD Tata Motors), Alex Kuruvilla (MD Conde Nast) and many others will be part of the show. The list also includes the savvy political youth – Milind Deora as well as famous musician Vishal Dadlani.

Commenting on the new show, Ferzad Palia, SVP & GM - English Entertainment, Viacom18 Media Pvt. Ltd. says, “Our partnership with CNBC TV 18 & Tata Motors on Club Class allows us to give our audience a peek into the life of business tycoons & club class people and showcase how music has inspired their lives. With this first-of-its-kind show, we at Vh1 begin a new journey with local programming initiatives.”

Virat Khullar Head – Sedan Product Group, Tata Motors ltd says, “We are extremely delighted to be associated with Vh1 Club Class. The show will see the best of music and business, Vh1 and CNBC TV 18, come together and present before their audience a whole new dimension of music. We are sure the audience will be in for a treat as they get intimate with some of the renowned people from various industries.”

Bundled with zest, all these corporate heads are out there admitting and sharing facts on how music has motivated them. Club Class will be showcased through an eight-part series and the first episode will see the city’s MP, Milind Deora, jamming the blues and professing how music has inspired him.


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