Conceptualised by Leo Burnett, the campaign will run across print, radio, outdoor and online
BestMediaInfo Bureau | Delhi | December 10, 2012
Tata Capital Home Loans has launchedits new advertising campaign themed âBecause memories cannot be shiftedâ or âKyunki yaadein ghar nahin badla kartiâ.
Crafted from the insight that âwhen we shift across rented houses there always are some immovable things on which our fondest memories are created, that cannot be shiftedâ, the Campaign highlights the significance of an owned home. The communication features classic situations which most people can relate to, such as the window which one grows up looking out of, the wall on which siblings usually have their heights measured, a loving mother-like neighbour and childhood best friends.
Conceptualised by Leo Burnett, the campaign conveys the message that Tata Capital understands that the some memories cannot be shifted and hence offers customised Home Loan solutions which help customers acquire their own home.
Speaking at the launch of the campaign R.Vaithianathan,Managing Director â Tata Capital Housing Finance Limited saidâHome Loans are a key segment for Tata Capital. Our constant endeavour is to provide customized and innovative Home Loan solutions to help the customer own his dream home. With the current Campaign we are confident of enhancing the awareness of Tata Capitalâs Home Loan offering and reaching out to many more potential customers.â
Also commenting on this unique campaign, Veetika Deoras, Head- Brand Marketing and Corporate Communication â Tata Capital, said, âThis Campaign is Tata Capital Home Loansâ second mass media campaign, and it builds on our earlier campaign by highlighting another reason to âown a homeâ. The Campaign is based on a pertinent and warm insight â that as we move across rented houses, we leave behind many beautiful memories. An owned Home allows us as individuals to grow, with these memories, and not without them.â
The campaign will run from the 6th of December 2012, across print, radio, outdoor and online, specifically targeting the markets of Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Indore and Raipur, among others. The duration of the Campaign will be around 30 days.