The mandate is to engage the brand with their audience and create a top of mind recall
BestMediaInfo Bureau | Delhi | December 27, 2012
GreenDust, an online shopping site, has awarded its social media duties to Social Wavelength. GreenDust offers customers and bulk buyers an option to purchase unused, branded factory seconds, surplus, overstock and refurbished products at the lowest prices. With over 50 millions users on Facebook in India, social media is the perfect geography for GreenDust to communicate how they are converting potential e-waste into quality offerings to customers in a unique and first of its kind service in India.
Hitendra Chaturvedi, CEO, GreenDust, said, âWe have introduced a unique concept where we offer unused, surplus, factory seconds, refurbished or overstock products to consumers, at low prices. We are not a âdealsâ site; we are converting what could have been e-waste into an attractive offering for consumers. There are unfortunate misconceptions that people carry about words like refurbished or factory seconds, and there is a need to explain these concepts correctly. Social media enables us to do exactly that. The platforms being interactive and conversation friendly, we expect to have a dialogue with the consumers, and bring out the advantages that GreenDust offers. With Social Wavelength's expertise and knowledge on our side, we are sure we will be able to understand the minds of our customers and communicate with them effectively.â
Sanjay Mehta, Joint CEO, Social Wavelength, commented, âThe business model of GreenDust is very interesting and unique, and we are excited to have the opportunity to take this to consumers via social media. We are sure that leveraging the social media will play a significant role in audience interaction for GreenDust.â