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Reliance Communications invites partners to distribute ICC mobile content rights

Reliance Mobile is the global partner for ICC Women World Cup, India 2013 and ICC Champions Trophy, England & Wales 2013

BestMediaInfo Bureau | Mumbai | December 7, 2012

Reliance Communications Limited (BSE: RCOM) the ‘Global Partner’ for the ICC events has announced their availability of rights for 2013 under their ‘Global Partnership’ with ICC Development International Limited (IDI) for mobile content rights exclusively till 2015. Reliance Communications has always been associated as a ‘Global Partner’ for ICC events since the first ICC World Twenty20 in 2007. Through the partnership, Reliance Mobile currently holds the right for third party strategic partnership in order to distribute and promote mobile content worldwide for ICC Women World Cup 2013 and ICC Champions Trophy 2013.

Reliance Communications now wishes to invite partners to distribute the ICC mobile rights and content to various Telecom Service Providers and Content Aggregators across the world for ICC Women World Cup 2013 to be held in India and ICC Champions Trophy 2013 to be held in England & Wales. The prospective partners who choose to obtain VAS content rights from Reliance Communications are expected to have an excellent track record in generating revenue from mobile content and as such should present proposals with revenue business models for the partnership. The period of this partnership would be for one month from the date of the commencement of each event in 2013 covering prior and post duration of each tournament.

Commenting on this partnership, Kunal Ramteke, Sr. Vice President and Head – VAS, Reliance Communications Limited said, “As a ‘Global Partner’ of ICC until 2015, we are proud to be associated with the most popular game in the country which also has been growing in popularity worldwide. We at Reliance understand the passion for Cricket that binds cricket enthusiasts across the globe and would like to enhance our customers’ experience through exclusive mobile content ranging from high quality video clips of the matches, wallpapers, themes, live audio commentary, score updates, animations, ringtones, CRBT, mobile quiz contest and predictions amongst others.


He further added, “We would like to invite our prospective partners to exploit the exclusive sport content available over the mobile channel in multiple innovative ways through the distribution of ICC mobile rights and content to various Telecom service providers and Content Aggregators across the world for ICC Women World Cup and ICC Champions Trophy in 2013.”


All Partners of Reliance Communications will get rights to monetize the content listed below, by re-distributing to operators or content aggregators and selling directly to customer through all mobile channels possible.

Sr. No

Content Type



Near Live Video Clips 2 minute clips per hour of match Including Wicket, 4s, 6s, slog over, 50s, 100s, match highlights etc (Rights &Content)


Imagery Content For Wallpaper, Animations, Themes (Only Rights)


Live Audio Commentary Branded commentary in English and Rights to Localize(Rights & Content)


Text Live Score updates using ICC marks (Rights only)


Logo & Trophy Image For Wallpapers, Animations (Not For Branding) (Rights & Content)


ICC Anthem (Audio only) For Full Song/Ringtone/CRBT (Rights & Content)


Quiz/Poll/contest on mobile Through Operators or Aggregators (Does not cover Contest on TV) (Rights only)

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