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My FM to honour the common man with ‘Jiyo Dil Se Awards’

The initiative will acknowledge the indomitable spirit showed by the common man for creating a better society

BestMediaInfo Bureau | Delhi | December 12, 2012

94.3 My FM has announced the Jiyo Dil Se Awards to recognise and acknowledge the unsung heroes of our society – the common man – for their indomitable contribution in bringing a positive difference in people’s lives in various fields. The campaign has been rolled out in My FM markets covering the seven states of Rajasthan, Punjab, Madhya Pradesh, Chhattisgarh, Maharashtra, Gujarat and Haryana. There are nine award categories with a single thread binding them, that of individuals’ contribution to society.

The nine award categories are: Education; Environment Conservation; Health & Sanitation; Public Service; Culture & Art; Sports; Women Welfare & Empowerment; Child Care & Development; and Economic Development.

Individuals applying for the awards will be judged on various parameters like innovation in their initiatives, the impact they created, scalability and sustainability of the initiative and the challenges faced while executing the initiative.

My FM has signed on Ernst & Young for the official tabulations for the Jiyo Dil Se Awards. They will be assisting My FM right through the selection process and identifying winners in each category. There will be a multimedia campaign across radio, print and online

Harrish M Bhatia, CEO, 94.3 My FM, said, “We are proud to announce the Jiyo Dil Se Awards as it takes further our brand’s belief that every individual or entity should also give back to the society in which it dwells. Jiyo Dil Se Awards is an effort to recognise the individuals who have showcased immense dedication and passion for a cause bringing about a difference in peoples’ lives. These awards are also is a continuation of My FM’s efforts like the ‘Ek Koshish - Ek Rupiya Abhiyan’ to do good while spreading happiness to further strengthen our bond with our listeners.”

To apply for the award, people can log on to the My FM website,, and download the form. The forms along with supporting documents will have to be sent to the My FM office in the respective cities in hard copy. The last date for receiving the entries is December 29, 2012. The selected top entries in each category will be put up for public voting and jury and listeners’ votes will determine the winners.

This is the first year of My FM Jiyo Dil Se Awards and the station will work closely with the final winners to create an ecosystem of social harmony and awareness in the society.

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