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MediaCom wins Qyuki.com media mandate

It is a social media platform founded by Shekhar Kapur and AR Rahman to engage Indian youth by showcasing new media content

BestMediaInfo Bureau | Delhi | December 18, 2012

MediaCom has won the media mandate for Qyuki.com following a multi-agency pitch. It will be managed out of MediaCom’s Bangalore office. Qyuki.com is a social media platform founded by Shekhar Kapur and AR Rahman. It aims to engage Indian youth by showcasing new media content.

At Qyuki, users can explore a whole new world of creativity and self-expression. They also get an opportunity to come together to showcase their creativity, co-create, learn and experience content from creative experts.

Bidisha Nagaraj, CMO, Qyuki, said, “We were really impressed by MediaCom’s understanding of the digital space and the passion shown by the team. There could not have been a better team to manage the launch and growth of our brand.”

Debraj Tripathy, MD, MediaCom India, said on the win, “We are delighted to be associated with Qyuki. It is a unique opportunity for us to use our experience and skills in building a digital brand ground up.”

MediaCom India is known for its strategic thinking and innovative work and is one of the most awarded media agencies in India. It won the Grand Emvie in 2011 for the world’s first ‘Talking Newspaper’, an innovation for Volkswagen. MediaCom swept the Digital display category at Emvies 2012 winning all three medals in the category.

MediaCom manages blue-chip businesses like Procter & Gamble, Volkswagen, Skoda, Audi, Dell, Shell, Wrigley, Piaggio and makemytrip.com among others.


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