Maurice Lévy's 2013 greetings on YouTube is fun and gimmicky
The Publicis Groupe CEO's annual greetings to employees worldwide has plenty of surprises this year
BestMediaInfo Bureau | Delhi | December 14, 2012
For his 2013 New Year's greetings, Publicis Groupe CEO Maurice Lévy has presented his wishes to all employees worldwide through his now traditional video on the Publicis Groupe YouTube channel. His speech has been a little on the long side in the past. So, this year he made a superhuman effort to keep it short and to allow viewers to enjoy the video on their own terms. This year Lévy has a say in your actions as the video interacts with him. The video has been made by Digitas France.
This year there is one big difference: when you skip forward (which we know everyone does) you're in for a surprise. He immediately stops his speech and starts shuffling through his notes to find the part of the speech that you want to skip to! It's just one of the many very human interpretations of the standard YouTube functionality taken for granted today.
There are plenty of surprises – some of the most fun features are volume and quality. Changing the volume gives you four different versions of the speech (shouting, normal, whisper or even Bob Dylan style on mute). If you change the quality of the video, it results in six or seven hands doing a live change of the quality of the décor of Lévy's office while he continues his speech. If you pause the video, he keeps himself busy with a range of activities from dusting Cannes Lions metals, playing PacMan, watching a laughing baby video on YouTube and even recording a new message for the Publicis Groupe answering machine.
The Video:
Credits: Agency: Digitas France
Chief Creative Officer: Bridget Jung
Creative Director: Nicolas Thiboutot
Creatives: Philippe Pinel, Frederick Lung,
Art Director: Frédéric Roux
Motion: Jeremy Vissio
Project Management: Alix Goelen, Amélie Cruchet
Creative Technology: Philippe Bordachar, Thibault Perret
Video Production: WAM
IT Resources: Marc Ehanno
Client: Publicis Groupe
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