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Madison Media wins Radikal Rice business

The account size is estimated at around Rs 25 crore and will be handled by Platinum Media in Delhi

BestMediaInfo Bureau | Delhi | December 11, 2012

Madison Media has recently bagged the media mandate of Radikal Rice. The account was won in a multi-agency pitch in which MEC, Vivaki and Carat had participated. The account size is estimated to be around Rs 25 crore and will be handled by Platinum Media in Delhi.

Radikal is one of the leading manufacturers and suppliers of premium basmati rice with nutritive value. Sourced from the foothills of the Himalayas and other rice growing states of India, each grain of Radikal rice is handpicked, tested for quality and carefully processed.

Gautam Kiyawat, Group CEO, Madison Media, said, “We are excited to partner with this new age food company, and are looking forward to helping them gain their rightful share in India’s growing food industry.”

Siddharth Chaudhary, Managing Director, Radikal Overseas, commented, “After reviewing several agencies, we found the right partner in Madison Media, given their expertise of the Indian media market and proven track record. We look forward to a long and mutually beneficial partnership.”


Earlier this year, Madison Media had been chosen as the media AOR of Dixcy Textiles, Enamor Lingerie, Gowardhan Dairy and Crompton Greaves.

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