| EFFIE 2012 - WINNERS |
| Agency of The Year - Ogilvy & Mather |
| Client of The Year - Cadbury India |
| Grand EFFIE to Ogilve and Cadbury India for Kuchh Meetha Ho Jaye |
| CONSUMER PRODUCTS : A. COSMETICS AND TOILETRIES |
| No. |
Campaign Title |
Name of Agency |
Client |
Brand |
Medal |
| 1 |
Vaseline- The Voice Of a nation |
BBH Communications India Pvt. Ltd |
Hindustan Unilever Ltd |
Vaseline |
Silver |
| 2 |
Making Body The New Face |
McCann Worldgroup |
Marico Limited |
Parachute Advanced Body Lotion |
Bronze |
| 3 |
MTV VJ KIDNAPPED FOR AXE SHOWER GEL LAUNCH |
Mindshare |
Hindustan Unilever Ltd |
Axe Shower Gel |
Bronze |
| CONSUMER PRODUCTS : C. OTHERS |
| 1 |
WASTE TIME - Because you will never be young again |
JWT |
Timex |
Helix |
Bronze |
| 2 |
As Aamir steals light, Titan steals a march over competition |
Ogilvy & Mather |
Titan |
Titan |
Silver |
| CONSUMER PRODUCTS : B. BEVERAGES / DRINK, CONFECTIONARY AND FOOD |
| 1 |
Iss Diwali aap kisse kush karenge? |
Contract Advertising India Pvt. Ltd |
Cadbury |
Cadbury Celebrations |
Silver |
| 2 |
Har Mausam Aam |
Leo Burnett |
Coca-Cola |
Maaza |
Bronze |
| 3 |
Kissanpur |
Lowe Lintas and Partners |
Hindustan Unilever Ltd |
Kissan |
Bronze |
| 4 |
When we made Anna take on Dhoni to win the teen Battle |
McCann Worldgroup |
Coca-Cola |
Coca-Cola |
Bronze |
| 5 |
Have you earned it? |
Ogilvy & Mather |
Cadbury |
Cadbury Borunville |
Bronze |
| 6 |
Tayyari Jeet Ki |
Ogilvy & Mather |
Cadbury |
Bournvita |
Silver |
| 7 |
Have you felt Silk lately? |
Ogilvy & Mather |
Cadbury |
Cadbury Dairy Milk Silk |
Silver |
| SERVICES : A. TELECOM AND RELATED PRODUCTS |
| 1 |
Fair always |
DRAFTFCB Ulka |
Tata Teleservices |
Tata Docomo |
Silver |
| 2 |
Baat sirf paison ki nahin hain |
JWT |
Bharti Airtel |
Airtel Money |
Silver |
| 3 |
Har Ek Friend Zaroori Hota Hai |
Taproot India Communication Pvt. Ltd |
Bharti Airtel |
Airtel |
Gold |
| SERVICES : B. FINANCIAL SERVICES |
| 1 |
Kotak Mahindra Bank Subbu 6% |
Cartwheel Creative Consultancy Pvt. Ltd. |
Kotak Mahindra Bank |
Kotak Mahindra Bank |
Silver |
| 2 |
Even Gods can feel insecure |
JWT |
Birla Sun Life Insurance |
Birla Sun Life Insurance |
Bronze |
| 3 |
Life Insurance in Just 10 Minutes |
Lowe Lintas and Partners |
ICICI Prudential Insurance |
ICICI Prudential Insurance |
Bronze |
| 4 |
Aapke sachche Advisors |
Ogilvy & Mather |
Max Life Insurance |
Max Life Insurance |
Silver |
| SERVICES : C. OTHERS |
| 1 |
Koi Bhi Insaan Chhota Nahi Hota |
Leo Burnett |
Sony Entertainment Television |
KBC |
Bronze |
| 2 |
Har Idol Ke Peeche Hote Najaane Kitne Idols |
Leo Burnett |
Multi Screen Media |
Indian Idol |
Bronze |
| 3 |
Satyamava Jayate- Managing A Billion Expectation |
Ogilvy & Mather |
Star India |
Satyamev Jayate |
Gold |
| 4 |
'Undumb India' |
Ogilvy & Mather |
The Hindu |
The Hindu |
Gold |
| 5 |
Poochne Main Kya Jata Hai |
Ogilvy & Mather |
Tata Sky |
Tata Sky |
Silver |
| DIGITAL ADVERTISING (ONLINE/MOBILE COMMUNICATION) |
| 1 |
Being Bond |
DDB Mudra Group |
Star India |
Star Movies |
Bronze |
| 2 |
Why this Kolavari Di |
Jack in the Box Worldwide |
Sony Music |
Kolaveri Di |
Bronze |
| 3 |
Online ordering |
Jubilant Foodworks Ltd |
Jubliant Foodworks Ltd |
Dominos |
Silver |
| 4 |
The Photographs Case |
Ogilvy & Mather |
Star India |
Fox Crime |
Gold |
| 5 |
The Date Fillum |
Ogilvy & Mather |
Cadbury |
5 Star |
Silver |
| 6 |
'Loving 'em Back" |
Ogilvy & Mather |
Indiawin Sports |
Mumbai Indians |
Bronze |
| 7 |
Har ek Friend Zaroori Hota Hai |
Taproot India Communication Pvt. Ltd |
Bharti Airtel |
Airtel |
Gold |
| HEALTHCARE |
| 1 |
The Sweetest Thing You Can Tell A Diabetic |
Lowe Lintas and Partners |
Britannia Industries |
Britannia Nutrichoice |
Silver |
| B2B ADVERTISING |
| 1 |
Drive into the Big League |
Ogilvy & Mather |
Vodafone India |
Vodafone India |
Gold |
| DIRECT MARKETING |
| 1 |
The World's Youngest Job Applicant |
BBDO India Pvt. Ltd. |
Plan India |
Plan India |
Bronze |
| 2 |
Pizza Signs |
Jubilant Foodworks Ltd |
Jubilant Foodworks Ltd |
Domino's |
Gold |
| 3 |
The Day You Were Born |
Mindshare |
HSBC India |
HSBC Bank |
Bronze |
| DAVID V/S GOLIATH |
| 1 |
Putting Some Body Back Into Body Care |
McCann Worldgroup |
Marico Limited |
Parachute Advanced Body Lotion |
Bronze |
| 2 |
The Photographs Case |
Ogilvy & Mather |
Star India |
Fox Crime |
Silver |
| 3 |
Bosch : Genetically German |
Ogilvy & Mather |
BSH Household Appliances |
Bosch and Siemens Home Appliances |
Bronze |
| BEST ON-GOING CAMPAIGN |
| 1 |
Jaago Re! |
Lowe Lintas and Partners |
Tata Global Beverages |
Tata Tea |
Silver |
| 2 |
The First 7 Step |
McCann Worldgroup |
Marico Limited |
Saffola |
Silver |
| 4 |
Seedhi Baat No Bakwaas, Freshology- First Drink Then Think & Rasta Clear Hai |
Ogilvy & Mather |
Coca-Cola |
Sprite |
Silver |
| 5 |
Yeh Badhiya hai |
Ogilvy & Mather |
Asian Paints |
Asian Paints Apex |
Gold |
| 6 |
How Madhya Pradesh became Incredible In Incredible India |
Ogilvy & Mather |
Madhya Pradesh State Tourism |
Madhya Pradesh Tourism |
Gold |
| 7 |
The Ultimatebond- 20 years and Still Going Strong |
Ogilvy & Mather |
Pidilite |
Fevicol |
Gold |
| LENOVO TECH-DOERS AWARD |
| 1 |
The Photographs Case |
Ogilvy & Mather |
Star India |
Fox Crime |
Winner |
| CONSUMER DURABLES : A. AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED |
| 1 |
LUV |
Lowe Lintas and Partners |
Maruti Suzuki |
Maruti Suzuki Ertiga |
Bronze |
| 2 |
Chalta Nahin Daudta Hai |
Ogilvy & Mather |
Bajaj Auto |
Discover |
Silver |
| 3 |
The Power of the Fourth Wheel |
Rediffusion Dentsu Young & Rubicam Pvt.Ltd. |
Tata Motors |
Tata Ace Zip |
Silver |
| CONSUMER DURABLES : B. ELECTRONICS GOODS |
| 1 |
Voltas All Weather AC |
Meridian Communications |
Voltas Limited |
Voltas |
Gold |
| CORPORATE ADVERTISING : SOCIAL CAUSE |
| 1 |
Marks for Sports |
DDB Mudra Group |
Nirmal Lifestyle |
Nirmal |
Bronze |
| 2 |
You Read They Learn |
Lowe Lintas and Partners |
Hindustan Times |
You Read They Learn |
Bronze |
| 3 |
Gifting India a Young Heart |
McCann Worldgroup |
Marico Limited |
Saffola |
Bronze |
| 4 |
Vanquishing death by befriending life |
McCann Worldgroup |
Maitri Foundation |
Maitri Foundation |
Silver |
| 5 |
Women for Women |
McCann Worldgroup |
Johnson & Johnson |
Stayfree Woman for change |
Bronze |
| 6 |
Springwel Sleep Exchange Offer |
Saatchi & Saatchi Pvt. Ltd. |
Springwel Mattresses |
Springwel |
Silver |
| INTEGRATED ADVERTISING CAMPAIGN - A (1-25) |
| 1 |
Cadbury Mishti Shera Shrishti |
ABP One |
Cadbury |
Cadbury Dairy Milk |
Silver |
| 2 |
No Getting Away |
DRAFTFCB Ulka |
Tata Teleservices |
Tata Docomo |
Bronze |
| 3 |
Taking on the religion called cricket |
JWT |
Pepsico India |
Pepsi |
Bronze |
| 4 |
Kill Mosquitoes. Kill Malaria. |
Lowe Lintas and Partners |
Godrej Industries |
Godrej Hit |
Bronze |
| 5 |
Making Body The New Face |
McCann Worldgroup |
Marico Limited |
Parachute Advanced Body Lotion |
Silver |
| 6 |
Satyameva jayate - Managing A Billion Expectations |
Ogilvy & Mather |
Star India |
Satyamev Jayate |
Gold |
| 7 |
THE PHOTOGRAPHS CASE |
Ogilvy & Mather |
Star India |
Fox Crime |
Gold |
| 8 |
Drive into The Big League |
Ogilvy & Mather |
Vodafone India |
Vodafone India |
Silver |
| 9 |
Har Ek Friend Zaroori Hota Hai |
Taproot India Communication Pvt. Ltd |
Bharti Airtel |
Airtel |
Gold |
| 10 |
Putting the Break in Lunch Break |
Leo Burnett |
Hardcastle Restaurants |
McDonalds |
Bronze |
| 11 |
Go Sleeveless |
Nivea Whitening Deodrant |
Interface Communications |
Nivea India |
Bronze |
| 12 |
MTV VJ KIDNAPPED FOR AXE SHOWER GEL LAUNCH |
Mindshare |
HUL |
Axe Shower Gel |
Bronze |
| CONSUMER DURABLES : C. OTHERS |
| 1 |
DULUX : WHEN COLORS GOT AN ATTITUDE |
McCann Worldgroup |
AkzoNobel |
Dulux |
Bronze |
| RETAIL ADVERTISING |
| 1 |
No Kidding. No Worries. |
Happy Creative Services |
Flipkart India |
Flipkart.com |
Gold |
| 2 |
Putting the Break in Lunch Break |
Leo Burnett |
Hardcastle Restaurants |
McDonalds |
Bronze |
| 3 |
Making the Happy Price Menu Happier |
Leo Burnett |
Hardcastle Restaurants |
McDonalds |
Bronze |
| 4 |
Open up a World of Spices |
Leo Burnett |
Hardcastle Restaurants |
McDonalds |
Bronze |
| 5 |
Taking the Fast out of Fast food |
Leo Burnett |
Hardcastle Restaurants |
McDonalds |
Bronze |
| 6 |
Diamonds Are Man's Best Friend |
Lowe Lintas and Partners |
Titan Industries Ltd |
Tanishq |
Silver |
| CORPORATE ADVERTISING : A. CORPORATE REPUTATION |
| 1 |
Winning Dispit Loosing the Star |
Lowe Lintas and Partners |
MCCS |
ABP News |
Bronze |
| RURAL ADVERTISING |
| 1 |
Pyaar se Suljhaye, Sar Na Khujlaye |
BBH Communications India Pvt. Ltd |
Marico Limited |
Medikar |
Bronze |
| 2 |
Project "Swasthya Chetna" (Quest for Health) |
Ogilvy & Mather |
HUL |
Corporate Multibrand |
Bronze |
| REGIONAL ADVERTISING |
| 1 |
Cadbury Mishti Shera Shrishti |
ABP One |
Cadbury |
Cadbury Dairy Milk |
Silver |
| 2 |
when NESCAFE Sunrise owned the most momentous morning of the year in tamil nadu |
McCann Worldgroup |
Nestle India |
Nescafe Sunrise |
Bronze |
| MARICO UNCOMMONSENSE AWARD |
| 1 |
Satyameva jayate - Managing A Billion Expectations |
Ogilvy & Mather |
Star India |
Satyamev Jayate |
Winner |
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