The engaging activity is aimed at building readership among younger population
December 4, 2012:
Dainik Bhaskar Group announced the launch of JUNIOR EDITOR II. The engaging activity is aimed at building readership among younger population. This edition named as â€˜JUNIOR EDITOR II- THE NEXT GENERATION 2050 (JE II)â€™ is implemented under â€˜Bhaskar Champs Clubâ€™ taking the core brand engagement thought along with innovation to a new high. This follows JUNIOR EDITOR-I, 2011 which was a grand success being recognized by â€˜Guinness World Recordâ€™, â€˜Limca World Recordâ€™ and â€˜India Book of Recordâ€™ for â€˜Largest Writing Competitionâ€™ â€˜Largest Countrywide Newspaper making competition for childrenâ€™ and â€˜Largest no. of manually prepared newspaper by kidsâ€™ record respectively. Bhaskar Champs Club (BCC) is engaged in providing students a platform to enrich knowledge and creativity in order to bring focus to their talent in national and international arena. JE II is the fifth initiative of Bhaskar Champs Club ( BCC) after highly engaging activities Â innovations like Bhaskar Champs Scrapbook, Junior Picasso- A national level painting competition, Junior Editor 2011 and recently concluded Brain Hunt 2012- The quest for wonder kidz!. In â€˜Junior Editorâ€™, the participants are expected to manually create a 12 page newspaper using the pre-designed blank newspaper provided to them on their registering for the contest. Â The newspaper template is available in 3 language combination; â€˜Hindi & Englishâ€™, â€˜Gujarati & Englishâ€™ andâ€™ Marathi & Englishâ€™. This yearâ€™s at JE II, reality and imagination come face to face. The activities like caricature of debate in parliament, obituary of a tiger and sparrow, time travel to correct the past, designing advertisement for a soap which can wash-off corruption and other social-ills from society.Another major highlight of this yearâ€™s 12-page JE-II activity kit is the 3 pages dedicated to future. Participants are required to visualize scenario of alarming level of inflation, extinction of valuable natural resources, classified ads for a robot and spacecraft on hire and matrimonial ad to highlight the unstable sex ratio/gender inequality in year 2050. Vinay Maheshwari, Vice-President, Sales and Market Development, Dainik Bhaskar Group said, â€˜We wish to sensitize the younger audience and their families on various socio-economic issues and also draw their attention to concerns like, the importance of elders in our families, prevalent malpractices of child labor and value of a vote to build a strong and democratic India. Maheshwari concludes by saying, â€œJE II will enable students a better understanding of the role and nuances of journalism and news reporting impacting day-to-day life. This has been the core idea for JE-II. We are confident that like most of our activities even this will generate huge response and participation.