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Carat launches Kochi operations with Mosons Group win

This is Carat’s third office in South India and the fifth office nationally

BestMediaInfo Bureau | Delhi | December 19, 2012

Indulekha, the personal care brand in the space of skin care and hair care from the Mosons Group, has appointed Carat Media as its AOR. Indulekha is a brand with products already launched in Kerala, Tamil Nadu, Karnataka and the Gulf countries. Their current plans include an expansion into the rest of India. Market reports project spends to be in the range of Rs. 30 – 35 crores.

With this win, Carat has launched itself in Kochi (Cochin) making it their third office in South India and the fifth office nationally. On the launch of the operations, Kartik Iyer said “We are delighted to be in Kerala and do look forward to providing globally proven solutions to clients from this part of India. We are delighted that our partnership with Mosons has provided us the platform we required to begin this operation.”

Speaking on the appointment Alex Thomas, Brand Head said “Being a growing company , we wanted a capable media partner and therefore were delighted to see the response we received from Carat on the brief and their huge passion for our business. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

Joydeep Raha, Senior Vice President –South for Carat says “We were pleasantly surprised to see the way Indulekha had brought to life micromarketing with individual solutions for different states and product lines. Our understanding of the consumers with respect to their attitudes and aspirational needs was used to recommend customised media solutions in line with their approach. We look forward to partnering with Mosons in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for the brand.”

Commenting on the engagement, Kartik Iyer Managing Director said “Weare delighted to partner with MOSONS Group and would like to thank Afnas. P, CEO and Alex Brand Head for reposing faith and confidence in our offering. With our cutting edge media solutions backed by CCS (Consumer Connection System), Aegis Media’s proprietary research based tool, we look forward to working with Mosons in taking the brand to new heights with solutions across every type of media like Print, TV, Radio, OOH, Digital, Activation etc.”

Aegis Media’s five major brands are world-leading marketing and communications businesses:

  • Carat is the world’s largest independent media communications specialist present in 82 countries across the world. Carat was recently declared to be the Agency of the Year 2012 for India and South Asia.
  • Vizeum is a strategy led media communications specialist which combines a unique understanding of the timeless motivations that drive decisions with the new behaviors enabled by the digital age.
  • Isobar is the global home for the world’s finest digital pioneers that helps reconnect brands with their fans and customers by creating irresistible ideas combining creative, planning, technology and data. Together, Isobar brings people and brands together, like never before.
  • IProspectCommunicate2 is a leading global digital performance agency.
  • Posterscope is the out-of-home sector leader, and the only truly global network, constantly pushing the technological boundaries.

Additionally, in India, Aegis Media also has Carat Fresh (Activation), Brandscope (OOH), Hyperspace (Retail), PSI (Airports & International OOH) and Doosra (Creative).

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