Big Magic grows 22% in GRPs during Week 41-50
Khul Ja Sim Sim, Big Memsaab and Police Files deliver ratings for the channel
BestMediaInfo Bureau | Mumbai | December 28, 2012
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Big Magic, the regional general entertainment channel for the Hindi heartland, has emerged as the No. 1 channel in Central India with a growth of 22 per cent in GRPs as per TAM results for the period Week 41-50, the company has claimed in a press statement. The period covers the weeks when TAM data release was suspended. With a cumulative audience base of over 16 million, the channel has stayed ahead of regional channels like Mahuaa, Dabaang, Sahara Samay, ETV UP, ETV Bihar, ETV MP, to name some, the company has claimed.
The channel that features locally relevant entertainment, with focus on drama, crime, socio-mytho, game shows and talent shows, has grown steadily, demonstrating tremendous augmentation in reach. The performance of the channel can be credited to the locally produced shows which ensure relevance, entertainment and aspiration all packaged together.
Key highlights:
|
Show name
|
Descriptor
|
TG
|
Week
|
TVR
|
| Khulja Sim Sim – Emerges No. 1 Show of the Market |
A simple game format, which is the local adaptation of the international format - Let's Make A Deal the show is a no brainer based on intuition and luck, making it an ideal opportunity for anyone to participate and win! |
CS 25+ SEC A-E MF
|
Week 49
|
0.64
|
| BIG Memsaab – becomes No. 1 show among female audiences within 3 weeks of launch |
A show targeted at housewives, offering a platform to showcase their talent ranging song and dance to aerobics or even bargaining |
CS 4+ Females
|
Week 49
|
0.67
|
| Police Files - No. 1 show of the market |
Show showcasing real crimes from the region |
CS 25+ SEC A-E MF
|
Week 48
|
0.63
|
The channel which is known to design shows basis intense and local research, ensures programming is devised to meet entertainment demands of the local populace. Its well-tailored programming, when coupled with the extensive marketing initiatives, offers the most effective platform for both national and local brands.
Big Magic, when also clubbed with the region's No. 1 FM station Big FM, which boasts of presence across 11 stations in the region, offers unparalleled and an integrated media offering to advertisers. The channel is also being supported with a high-decibel integration plan on Big FM, Outdoor and mall activation, playout seeding in malls, print and local cable.
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