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Times Internet buys out men’s fashion online magazine MensXP

The merger will help create a stronger platform for business and to make it the de facto lifestyle platform for Indian consumers

Shachi Tapiawala | Mumbai | November 28, 2012

To take men's lifestyle content to larger audiences, MensXP, an online lifestyle magazine for men, has decided to merge with Times Internet following a buyout. This is the first acquisition by Times Internet Ltd. The acquisition will enable the MensXP team to make the content even better and expose it to a bigger audience. MensXP already has a loyal following, which is now likely to grow manifold given the reach of Times Internet.

The merger follows a common objective: that Indian men are constantly looking for relevant information pertaining to fashion, health, technology, work life, and, as a digital technology company, Times Internet has the wherewithal to provide a strong business platform.

Satyan Gajwani, CEO, Times Internet, said, "This is really exciting for us because not only are we bringing in a strong platform, but we are bringing on board an awesome, entrepreneurial team that has a huge vision for their business. Times Internet is focused on bringing on great entrepreneurs who can take their business to the next level with our support."

Angad Bhatia, Founder and now Business Head, MensXP.com, stated, “We are extremely excited to work with Times Internet, especially during a phase when the organisation is undergoing a paradigm shift in the way it does business. The acquisition will help MensXP further its vision to be the de facto lifestyle platform for Indian consumers. I am happy that Satyan believes in our vision and together we will aim to build something great."

Bhatia and his team launched MensXP.com three years ago, and since then they have built a site which millions of people have visited to learn about things that matter to them. They have worked with advertisers like Burberry, LG, Samsung and many others to help them reach the economically rising, urban Indian male looking for a chic, cosmopolitan lifestyle.

Shachi@BestMediaInfo.com
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