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Star Jalsha to launch in UK from Nov 22

It will be the first South Asian regional channel to be retailed in the Sky Entertainment Pack

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BestMediaInfo Bureau
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Star Jalsha set to launch Bengali version of UK's 'Push The Button'

Star Jalsha to launch in UK from Nov 22

It will be the first South Asian regional channel to be retailed in the Sky Entertainment Pack

BestMediaInfo Bureau | Delhi | November 20, 2012

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Star Jalsha, the Bengali general entertainment channel from Star Network, will be launching in the UK on Sky channel 808 on November 22, 2012. Star Jalsha will offer 24-hour premium Bengali content for the Bengali-speaking diaspora in Britain. Its content includes dramas, reality shows, cultural and religious shows, cookery shows, comedy and much more.

“Jalsha is synonymous with entertainment and celebration in Bengali and it is indeed a matter of great celebration for the Star Network to launch Star Jalsha in the UK, making it the first South Asian regional channel to be retailed in the Sky Entertainment Pack,” informed KevinVaz, President and General Manager, Star Jalsha.

Launched in September 2008 and rebranded in June 2012, Star Jalsha dominates the Bengali television ratings as the No.1 Bengali GEC, the channel said in a statement. With the launch of Star Jalsha in the UK, the Star Network expands its regional offering to the UK's Bengali community from both India and Bangladesh.

Yeshpal Sharma, Senior VP, UK and Europe, said, “I share Kevin's enthusiasm and am pleased to be part of history making Star Jalsha the first regional South Asian channel to be available on the Sky Entertainment Pack. We are very excited to bring Star Jalsha to our UK viewers and as always, our commitment to quality broadcasting will be our utmost priority.”

The Star channels are the undisputed No.1 destination for reaching the largest Asian audience base in the UK that is both loyal and growing. Star channels in the UK include Star Plus HD, Star Plus, Star Life Ok, Star Gold, and now Star Jalsha.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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