The TVC is slated to go on-air on Diwali, November 13, 2012 when Jab Tak Hai Jaan hits the silver screen
BestMediaInfo Bureau | Delhi | November 8, 2012
Shah Rukh Khan & Katrnia Kaif for the first time come together for an ad campaign for worldâs best selling beauty soap bar â Lux. These Bollywood superstars who need no introduction, will endorse two new sensuous variants Lux Peach and Cream & Lux Strawberry and Cream in their first ever endorsement together.
In 2005, the Baadshah of Bollywood â Shah Rukh Khan came onto the brand and featured in a memorable TVC with Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor. Once again, Shan Rukh Khan will feature in a stunning Lux commercial with the gorgeous Katrina Kaif who will drive him âBekabooâ!
The magical fragrance of Lux thatâs driving Shah Rukh Khan âBekabooâ has been created by world renowned perfumer Didier Gaffet. Inspired by the Kenzo Flower and keeping in mind the sensory preferences of Indian women; this Master Perfumer has created a fragrance thatâll make Indian woman feel elegant and polished. In Shah Rukh Khanâs own words, âThe fragrance of Lux reminds me of being happy and being in loveâ.
Shah Rukh Khan and Katrnina Kaifâs sizzling chemistry can be seen radiating through the campaign, thatâs been beautifully shot and directed by French director- Juan Delcan. The Sufi inspired music score has been composed by none other than world acclaimed Poet & Lyricist Gulzar and sung by the Voice of the Country Sonu Niigaam. Katrina has been styled by leading Bollywood fashion designer Rocky S.
At the shoot, Shah Rukh Khan also said, âIâm happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me âBekabooâ. The fragrance of Lux that stands for love and sensuality brings out the lover in meâ.
Katrina Kaif adds, âLux for me is a very special and iconic brand; it symbolizes beauty. When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality. Luxâs amazing fragrance makes the whole experience of bathing fun!â
Shah Rukh Khan and Katrina Kaifâs sizzling chemistry translates into this ad campaign that releases this Diwali - A sweet treat for your festivity!
The TVC is slated to go on-air on Diwali, November 13, 2012 when Jab Tak Hai Jaan hits the silver screen.