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RBNL multimedia campaign demonstrates ability to deliver value to advertisers

‘The Choice is Obvious’ campaign aims to showcase each of the network channel’s USP relevant to marketers

BestMediaInfo Bureau | Mumbai | November 26, 2012 

Reliance Broadcast Network (RBNL) has announced the launch of a multiple media customer focused campaign across its bouquet of English and regional channels. The campaign, targeted at key marketing decision makers, media planners and buyers, aims to demonstrate the unique advantages of leveraging the different channels in the RBNL bouquet.

While RBNL’s joint venture with CBS Studios International – Big CBS Network – has announced ‘The Choice is Obvious’ campaign, its regional offerings, including Big Magic and Spark Punjabi, are also executing similar campaigns to reach out to their customers. The campaign will be executed through an intensive marketing campaign leveraging multi-media platforms including print, television, radio, OOH and digital, aside from RBNL’s own media assets.

While Big CBS Network showcases its exciting line-up of the best in international and homegrown programming that advertisers can leverage through its channels Big CBS Prime, Big CBS Love and Big CBS Spark, the regional channels Big Magic and Spark Punjabi will showcase their line-up of insight-driven local programming and regional content that creates exciting communication opportunities for marketers.

‘The Choice is Obvious’ campaign highlights key entertainment options available across the network, like American Idol, The X Factor USA, India’s Sexiest Bachelor Season 2, Bridelicious and International Music Favourites among others, which are ideal platforms for marketers to showcase their brands to an urban elite audience.

Big Magic, through its campaign, highlights the channel’s multi-media properties like Big Memsaab and Khulja Sim Sim and upcoming talent hunt shows like Big Fame Star. The campaign also focuses on the channel’s strong local relevance demonstrated through its local insight-driven daily shows Hum Hain Bajrangi and Police Files.

With a plethora of new non-fiction shows in the offing, Spark Punjabi has much to offer to the key marketing decision makers – especially with properties like Big Punjaban, Spark Da Star, Spark Top 20 and Big Fame Star. These shows provide marketers with a strong unmatched regional platform to not just reach but actively engage with their target audiences and key stakeholders in the Punjab region.

Speaking about the launch of the campaign, the company spokesperson said, “The RBNL Television network has distinctly positioned channels targeting specific geographies and audiences. The line-up of content and properties on these channels offer advertisers excellent platforms to reach out to their audiences. Beyond mere communication, there are engagement and interactivity opportunities we open for brands, which is value that marketers cannot ignore.”

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