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Ogilvy Bangalore seeks to hone creative skills through ‘Artvertising’

In the monthly workshop/lecture series, some of India’s top photographers, filmmakers, designers, playwrights, actors, musicians and painters will be invited to talk about their craft   

BestMediaInfo Bureau | Delhi | November 16, 2012

The best of advertising professionals, especially creative folks, say that their inspiration comes from all kinds of sources such as movies, paintings, plays, magazines, music.... This is what recently led Ogilvy Bangalore to create ‘Artvertising’, a monthly workshop/lecture series where some of India’s top photographers, filmmakers, designers, playwrights, actors, musicians, painters and other creative people will be invited to talk about their craft, their art and their inspiration.

The first ‘Artvertising’ programme was kicked off on November 9, 2012 by Sneha Varma of Nirvana. Her husband Prakash Varma, the well-known director, was unable to make it. She told a rapt audience how Nirvana maintains excellence by rejecting more scripts than it accepts. She also stressed on the importance of having clients who have absolute faith in you.

Varma screened some of her favourite international commercials – among them the Thai Soken DVD and the German Bertiltz Learn English spots. The audience also insisted she play some of Nirvana's best ads like the India Tourism ad and the new Rexona soap and deo spot. The evening was a treat especially for the youngsters in Ogilvy Bangalore.

‘Artvertising’ intends to open the sluice gates of exposure for everybody in Ogilvy Bangalore and give them access to legends from various fields – theatre, music, literature, movies. The idea is to help open their minds to different influences and inspirations.

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