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NDTV expands international reach with Malaysia launch

NDTV 24x7, NDTV Good Times and NDTV India are part of Asia Broadcast Network’s (ABN) new platform in Malaysia and available in a combination of basic as well as especially dedicated NDTV branded packages 

BestMediaInfo Bureau | Delhi | November 20, 2012

Expanding its reach in the international markets, New Delhi Television Limited (NDTV) has launched NDTV 24x7, NDTV Good Times and NDTV India in Malaysia. The channels are part of Asia Broadcast Network’s (ABN) new platform in Malaysia and available in a combination of basic as well as especially dedicated NDTV branded packages.

NDTV channels have long been available in more than 18 million homes in 75 countries internationally and this agreement marks the first time that three of NDTV channels will be available in Malaysia. Each channel is the category leader in India, Asia’s largest pay TV market, and this partnership with ABN will now see them become accessible in South-east Asia’s largest pay TV market, Malaysia.

Under its slogan 'Access for All', ABN aims to offer over 200 channels of news, education, entertainment, movies, sports and local programming, and has signalled plans to offer full triple play services such as video-on-demand, social TV and interactive gaming, alongside high-speed Internet and voice services over a hybrid fibre-coaxial (HFC) network.

Rahul Sood, Head of NDTV Network Distribution & Affiliate Sales, said, “We are delighted to be part of the ABN platform and reaching new viewers in Malaysia. NDTV has been serving the Indian diaspora across 75 other countries worldwide and we are glad that the 2 million plus Indian community in Malaysia will now also get the chance to see some of the most iconic programmes produced out of India. We hope the viewers of Malaysia will be pleased to be informed and entertained like our viewers in the rest of the world.” NDTV is viewed across the UK, Europe, the USA and the Middle East and South Asia. With 23 offices and studios across the country, NDTV houses the most modern and sophisticated production, news-gathering and archiving facilities. Its three national award winning news channels continue to raise the standards of journalism with innovative programming and uncompromising integrity. NDTV has also emerged as one of the leaders in the new media and travel & lifestyle landscape in India.

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