Call for entries open for BuzzInContent Awards 2020 Enter Now

Best Media Info

Editor’s Picks
BuzzInContent Awards

MTV Unplugged partners with Fever FM

The content of unplugged series will be aired on Fever 104 FM on every Saturday at 8 pm

BestMediaInfo Bureau | Delhi | November 19, 2012

Fever 104 FM, the station that has been redefining the radio listening experience brings its listeners exclusive MTV unplugged music. Started on 3rd November, this is the 2nd series of the MTV unplugged concert and involves performances by renownedmusical icons.

The season kicked off with Oscar winner A R Rahman who presented his popular songs unplugged. The coming weeks will see icons like as Shafqat Amanat Ali, who will entice the audience with his silken voice through the popular songs like ‘SAIYAN’ from Khamaj, Lucky Ali, will woo fans with his soulful voice with ‘TERE MERE SAATH’ from his album Sunoh. The talented Sunidhi Chauhan with her versatility and range will perform on hits like ‘UDI’ from Guzarish and ‘YAARIYAN’ from Cocktail. Kailasa, will leave you spellbound with their famous numbers ‘TERI DEWANI’ and ‘SAIYAN’ and Ash King will dole out his famous song ‘TE AMO’ from Dum Maaro Dum and ‘AUNTYJI’ from Ek main aurektu in its unplugged version.

Listeners can tune into Fever 104 FM every Saturday 8:00 PM to catch the unplugged series. The station also brings to you the musical stalwarts talk about their performance at the concerts and what goes behind the scenes.

Commenting on the association, Aditya Swamy – EVP & Business Head MTV India says, “It is always our endeavour to take our content beyond TV and Fever FMhas been a great partner in this.. Thanks to this partnership, people can enjoy the music of Unplugged on the go. This fits in with our marketing strategy to surround sound young people with our content”.

Harshad Jain, Business Head – Radio and Entertainment, HT Media Ltd adds, “We promise to bring to our listeners the best of music. The MTV unplugged series is hugely popular and appreciated by the audiences. We are trying to amplify the impact and create the musical treat unplugged on air”.


Post a Comment