Media Pro forced to switch off channels in Kerala

The distributor of Zee, Star, NDTV and Turner bouquet of channels takes this step due to baseless rumours spread by a group of cable operators

BestMediaInfo Bureau | Delhi | November 23, 2012

Media Pro Enterprise India Pvt Ltd, a joint venture between Star Den Media services and Zee Turner, that aggregates and distributes Zee, Star, NDTV and Turner bouquet of channels (like Zee TV, Star Plus, Asianet, Asianet Plus, Cartoon Network, Asianet Movies, etc) in India, has been facing severe issues from a certain group of local cable operators in the state.

A group of cable operators are creating unwarranted problems for Media Pro that has hampered the smooth telecast of channels across the state. These cable operators have not paid their subscription fee for the bouquet of channels distributed by Media Pro more than a year now. Media Pro was forced to take this strong decision of deactivating all the channels after numerous reminders and notices failed to evoke any response from these operators.

The group of operators are also spreading rumours on ground by telling the consumers that they have to pay a very high amount if they want Media Pro channels. However, in reality, these operators are catering to millions of households across the state and are paying only a miniscule amount of subscription fee collected per household to Media Pro

A senior official of Media Pro stated, “Few operators are spreading rumours that are misleading the viewers that they will have to pay higher subscription fees if they wish to view our channels which are absolutely not true. These operators retain a lion's share of all the subscription fees that they collect from the viewers and do not pay what is rightfully due to us. Despite repeated reminders and meetings to resolve the issue, we have received no response from these operators which has in turn forced us to take this tough decision of disconnecting the channels.”

“As a company we remain committed in doing our best to protect the interests of the viewers in particular. Once we receive the needed support from these operators we will be pleased to be able to restore the channels to our customers,” he added.

Media Pro has been founded with an objective to transform content distribution in India by creating efficiencies in the distribution arena, promoting transparency, and spurring digitization.

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