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JWT wins GRT Jewellery account

The win is a consolidation for the agency’s Chennai office which also handles the group’s hotels business

BestMediaInfo Bureau | Mumbai | November 19, 2012

JWT has been entrusted with developing communication for the jewellery business of the GRT Group. The win is a consolidation for JWT Chennai which also handles the group’s hotels business.

The GRT group is one of the largest jewellery retailers in Tamil Nadu rapidly expanding into other states in the South. It wanted a communication partner who has both a pan-India presence and a good understanding of the jewellery consumer. JWT, with its strong network presence and a deep understanding of the jewellery consumer thanks to its long association with world leaders like DTC, became the choice.

JWT Chennai has been a leader since inception in this market and continues to be one of the largest agencies with a portfolio of leading clients that include MRF, Univercell, GRT Hotels, Tamilnadu Mercantile Bank, TI Cycles, Dalmia Cements, Renuka builders, among others.

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