Focus Circle, the creative and advertising arm of Focus, will support packaging design and creative duties for the entire product range
BestMediaInfo Bureau | Delhi | November 8, 2012
Focus Circle, an integrated brand communication agency, has bagged the creative mandate for Delhi-based Nomarks range of skin care products owned by Ozone Ayurvedics. Focus Circle won the business following a multi-agency pitch, and the mandate includes packaging design and creative duties for the skin care brand. The brand was previously handled by RK Swamy.
Rahool Talukdar, National Creative Director, Focus Circle, said, “In this highly competitive segment, it’s important that a brand is able to connect with its target audience and evoke a conversation. This will lead to high brand recall and build brand preference. Today, the packaging design speaks just as much as the creative dialogue and it is great to have the opportunity to work on both aspects of this brand.”
Focus Circle aims to build brand awareness and preference for the Nomarks brand in the highly competitive and fast-growing skin care segment in India.
Commenting on their approach for the brand, Talukdar said, “Working with Nomarks across their entire product line will be an exciting mandate as each specific product will need to project its own individual identity and create its own mind space, while ensuring it stays within the brand approach of the Nomarks brand.”
SC Sehgal, Chairman & Managing Director, Ozone Ayuvedics, said about the choice of agency, “We have been aggressively introducing in the market a range of products across age groups and skin types, making it imperative for us to associate with an agency that understands and connects with the respective target group. We are excited to partner with Focus Circle and looking forward to their work for us to be able to create a distinct identity for our various products keeping in mind the essence of the Nomarks brand overall.”