Colors strikes alliance with Anil Kapoor to bring Indian adaptation of '24'

With this acquisition, Colors and Anil Kapoor Film Co. will pave the way for a new hybrid genre of entertainment that would see interesting amalgamation of fiction and reality 

BestMediaInfo Bureau | Mumbai | November 27, 2012

(Left) Anil Kapoor and Raj Nayak (Right)

Anil Kapoor Film Company has chosen Hindi GEC Colors as its broadcast partner for the Indian adaption of '24', an award-winning American TV series that has seen unprecedented success worldwide. With this acquisition, Colors and Anil Kapoor Film Co. will pave the way for a new hybrid genre of entertainment that would see interesting amalgamation of fiction and reality.

The talented team includes Director par excellence Abhinay Deo. Writing the Indian adaptation of '24' will be the creative genius Rensil D' Silva who will join forces to work together with the Colors programming team led by Manisha Sharma.

'24' takes a gigantic leap from the existing crime-thrillers on Indian television, with a unique real-time narration format providing action, thrill, suspense, drama and the exhilaration of solving complex cases in 24 hours. Its iconic sets, never-seen-before stunts, slickly edited sequences, and high-definition recording are set to create a superlative viewing experience for Indian viewers. The show which has won many accolades globally is slated to go on air in the summer of 2013 and poised to witness unprecedented success in India.

Commenting on the acquisition of 24, Raj Nayak, CEO - COLORS said, “COLORS has been at the forefront of bringing newer genres and changing the game for Indian television. We continuously push limits of programming and successfully have delivered international formats such as Bigg Boss, India's Got Talent, Khatron Ke Khiladi, and Jhalak Dikhhla Jaa in the recent years. 24 is a show that brings Anil Kapoor's mass appeal and COLORS' mass audience together to create history in Indian Television. It's an honour to bag 24 for COLORS; in fact it's a reward for our efforts and our firm belief in continuously providing disruptive content to our audiences. I am confident the show will set new standards in entertainment and further strengthen connect with Indian audiences”.

'24' marks the launch of Anil Kapoor's first television production. The show has catapulted Anil Kapoor to international fame as he played the role of Omar Hassan in Season 8 of the international series. In the Indian adaption, Anil Kapoor plays the lead role taking on complex assignments that he resolves in 24 hours.

Anil Kapoor commented, “While scouting for a perfect partner we were in talks with two-three leading channels. We chose Colors as we see them as the right platform that not only has a solid connect with the audience but also enjoys the reputation of providing futuristic entertainment. I am delighted that '24' will be aired on Colors, the only channel that can match the stature and amplify the impact of the show. '24' was my destiny. The moment I was offered to play a role in the international series, I had made up my mind to bring this show to India. In less than a year I have bought the rights to produce an Indian version.”

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