Chimera will help perfect ten creative ideas from Australia, Italy, The Netherlands and USA to change the world
BestMediaInfo Bureau | Delhi | November 2, 2012
The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation announced the first Cannes Chimera Gates Foundation grantees who will work to develop innovative approaches to changing the global conversation about the impact of development aid. The grantees are part of the foundationâsÂ Grand Challenges ExplorationsÂ initiative that fosters innovation to overcome the most persistent challenges in global health and development.
The Cannes Chimera (made up of the 2011 Cannes Lions Grand Prix winners) will partner with each grantee and provide mentoring as they develop their winning ideas and prepare for a chance at $1 million US in additional funding from the Gates Foundation to execute their project.
âThis is an amazing initiative for anybody to put the power of a creatively inspired communications idea to good use and help others less fortunate,â said Philip Thomas, CEO of Cannes Lions. âItâs also a unique chance to work with the Cannes Chimera - the best creative brand communicators in the world â and have the funding to see the idea put into action.â
The grant programme, âAid is Working. Tell the Worldâ, calls for creative ideas to help the public engage with the issues involved in overseas aid and understand that development investments are already paying off and saving lives. The ten new grantees, from Australia, Italy, The Netherlands and USA, were selected from more than 900 entries submitted from 85 countries. Each grantee will receive $100,000 US to develop their idea. A review panel comprised of experts from the Cannes Chimera, winners of the 2011 Cannes Lions Grand Prix, and the Bill & Melinda Gates Foundation, selected projects based solely on merit â applicantsâ details are kept confidential.
âWe believe new thinking and creativity can help influence the way we address really tough problems,â said Tom Scott, Director of Global Brand & Innovation at the Bill & Melinda Gates Foundation. âTo change the way people look at development and to help share success stories, we have to do things differently. Thanks to our partnership with Cannes Chimera, people from around the world answered the call and channelled their innovative ideas to help with this challenge.â
The first cadre of âAid is Working. Tell the Worldâ grantees will gather at the Gates Foundationâs campus in Seattle mid-November, with representatives from Cannes Chimera and the Gates Foundation, to further develop their ideas. Grantees then have the opportunity to apply for additional funding of up to $1 million US to bring their idea to fruition. Select grantees will be invited to present at the Cannes Lions Festival in 2013. For more information on all of the grantees please see below or visitÂ www.canneschimera.com/results_
Grant applications for a second round of âAid is Working. Tell the Worldâ are now being accepted through November 7, 2012. The current challenge calls for ideas in four specific submission categories: â˘Â Mobile: projects that will activate emerging mobile networks and engage cell phone users to build support in wealthy economies for development efforts where they are needed most. â˘Â Data: New analyses of existing data that can tell compelling stories about the impact development efforts are having around the world. â˘Â Young Audiences: Projects that will increase youth awareness of global development challenges to help them become informed advocates for solving these important development problems. â˘Â The Progress of Development: Proposals that show the virtuous cycle of development efforts: how the beneficiaries of aid are becoming self-sufficient, and how countries that were previously receiving aid are now providing it to other nations.
The Grand Challenges Explorations programme is open to anyone from any discipline, from student to communications executive, and from any organisation â for-profit companies, universities, government agencies, and non-profit organisations. The initiative uses an agile, accelerated grant-making process with short two-page applications and no preliminary data required. Applications are submitted online, and winning grants are chosen approximately four months from the submission deadline.
Initial grants of $100,000 are awarded two times a year. Successful projects have the opportunity to receive a follow-on grant of up to $1 million.