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Big Magic and Spark Punjabi adorn new avatars

New packaging ensures strengthened appeal amongst target audiences

BestMediaInfo Bureau | Mumbai | November 23, 2012

Reliance Broadcast Network Limited’s regional channels, Big Magic and Spark Punjabi, have unveiled their fresh packaging and brand new avatars. The channels’ content will now showcase the dynamic and vivid culture of the region through their look and feel, choice of colours and music bed.

The changes are an outcome of research and insights of what adds to the appeal of the channel amongst local audiences. With a robust programming lineup, coupled with some of Indian television’s most well known names, an excellent and loyal advertiser base which is constantly growing, and an audience reach which ensures vast coverage in the region, Big Magic and Spark Punjabi’s new avatars promise to bring the channels closer to their audiences.

Having launched in the Hindi-speaking heartland of central India in March 2011, Big Magic has been consistently progressing in terms of popularity and content as the shows create a direct connect with the heartlanders. The channel has also ensured that it is as local as local can get, whether through its choice of programming, the channel’s tag line ‘Apna Pradesh – Apna Magic’, the music bed, or the overall appearance of the channel which appeals to local audiences. Big Magic has become the No. 1 regional GEC in the region with 80 per cent coverage reaching more than 1.25 crore individuals through alliances with 353 local networks. The new avatar is merely an extension which will further adapt to the changing needs of the audiences in the heartland.

Spark Punjabi, the regional GEC in Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP), was launched in January 2012. The new look and packaging of the channel complements the range of entertainment programmes currently on-air making it more local and relevant. The channel’s tag line ‘Tuhada Apna Punjabi Channel’, combined with the overall appearance of the channel, has been specifically done to relate to the Punjabi consumers. The new look will support the current on-air programming of the channel which offers shows from across multiple genres.

Commenting on the new packaging, an RBNL spokesperson said, “The new packaging stands testimony to our endeavour of keeping up with the tastes and preferences of audiences to offer them a channel which is truly for them. Whether it is the choice of programming with its packaging which reflects the local flavour, the on-ground activations which involve and engage with the local populace or the innovations for marketers, Big Magic and Spark Punjabi offer their respective audiences and marketers the best option in regional television entertainment.”

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