The event has become a unique platform that gives audiences the opportunity to nominate and vote for their favourite entertainers across genres
BestMediaInfo Bureau | Mumbai | November 29, 2012
Reliance Broadcast Network, in association with Star Indi, has announced the return of the glitzy 3rd âBig Star Entertainment Awardsâ. The event has become a unique platform that gives audiences the opportunity to nominate and vote for their favourite entertainers across the genres of films, television, music, dance and sports.
The show has consistently delivered ratings. The New Year Special on Star Plus on December 31, 2011, clocked a record-breaking 6.8 TVR. Big Star Entertainment Awards 2012 promises to only get bigger and grander this year in terms of the entertainment and glam quotient, ensuring the best-ever usher-in to the New Year for audiences of Star Plus on December 31.
Big Star Entertainment Awards 2012 will feature 31 categories, winners of which will be selected through online and SMS votes sent in by Big FM listeners and Star Plus viewers. The starry awards night is scheduled for December 16, 2012 in Mumbai, and will witness performances by some of the biggest celebrities from the entertainment world. The event will be promoted through a high-decibel marketing campaign which will integrate Reliance Broadcast Networkâs multimedia platforms including radio, television and outdoor, coupled with strong initiatives supporting the print and digital initiatives, and on-ground activations.
Speaking on the announcement, Tarun Katial, CEO, Reliance Broadcast Network, said, âThe unique format of Big Star Entertainment Awards, which empowers audiences to choose their favourite entertainers along with the exciting show offering, has clicked with audiences. They come back each year for unmatched and exclusive entertainment and are an exceptional usher to the New Year. Now in its third year, the show, which will air on Star Plus, is being planned to surpass all benchmarks, becoming truly the âBIGgestâ Star Entertainment Awards.â
Nikhil Madhok, Senior VP - Marketing, Star Plus, said, "New Year's eve is a special night that all families like to spend together. Star Plus believes that this family time can be made more special with the right entertainment. Star Plus is back with the third season of Big Star Entertainment Awards which is full of entertaining performances by the biggest celebrities. It promises to be a great opportunity for families to bond and bring in the New Year.â