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9X Media appoints Vserv.mobi to monetize its Android App

Vserv.mobi will monetize via premium ads powered by the Vserv AppWrapper

BestMediaInfo Bureau | Delhi | November 19, 2012

India’s largest Music Television Network - 9X Media, has appointed Vserv.mobi, a leading global mobile ad network for app developers, publishers and advertisers, as its exclusive App monetization partner for its games and applications on the Android platform. Vserv.mobi will monetize 9XM’s entertainment apps on android platform via premium ads powered by the Vserv AppWrapper.

Having launched world-class music and gaming apps on the IOS platform, 9X Media has now ventured into the Android Market. The Music Television Network has launched 9X Music Network Android App for live streaming of 9XM, 9X Jalwa, 9X Tashan and 9X Jhakaas. Besides this, 9X Media has also launched interesting Android apps featuring 9XM’s extremely popular characters – Bade & Chote. These Android apps include Joke Central which plays the signature ‘Bakwaas Bandh Kar’ videos and Talking Buddies which is an interactive talking app featuring ‘Bade & Chote’.

Amar Prem is another very interesting Android release by 9X Media for its Timeless Bollywood Hits Music Channel 9X Jalwa. Amar Prem will entertain Bollywood lovers with its unique features and is the ultimate destination to tap one’s BQ (Bollywood Quotient). The App has over 500 cool translations of popular Bollywood numbers and is extremely addictive. All the three apps are enabled by AppWrapper monetization and will be available as free downloads on the Android Play Store.

With India already surging ahead on mobile internet usage and apps becoming a preferred mode of mobile engagement, premium media companies are looking to leverage the opportunity. 9X Media’s quirky, creative and entertaining content is very mobile friendly and will connect with the audience on the mobile medium.

Commenting on the association, Prashant Dixit, Head Publisher Alliances, Vserv.mobi said, “We are excited to partner with 9X Media to bring their entertaining content and iconic characters from television, onto the mobile medium, backed by powerful monetization of our AppWrapper technology. With Indian content such as Joke Central and Talking buddies now being ‘APPified’, brand advertisers on our network will be able to reach their audience in a very localized and engaging context. This is a big step forward in the mainstreaming of the mobile medium.”

Vibha Gosher, SVP - Digital - 9X Media said, "Our content is extremely popular on television and now, with consumers being addicted to mobile screens, we are bringing the same engaging experience, to the various mobile platforms through applications. Having launched 13+ IOS based Games and Applications; we are now focusing on the Andriod market space to connect with the large base of Andriod phone users. We believe mobile is the future, and partnering with Vserv.mobi enables us to monetize our efforts, while delivering our premium unique content to millions of mobile consumers.”

Founded in 2010, Vserv.mobi is the winner of the MMA Smarties 2012 award for the “Media Company of the Year” and the Red Herring Top 100 Award. The company presents a compelling value proposition for both brand advertisers and premium publishers powered by its patent pending AppWrapper technology. It enables Advertisers to reach consumers, across both feature phone and smart phones via impactful ad formats such as Full Screen Ads, Video, HTML5 interactive ads on 10,000+ Apps. Developers & Premium Publishers leverage the powerful AppWrapper platform for enabling comprehensive App monetization in One Click, across both - micro transaction based paid models and premium advertising based monetization, to maximize their revenues.

Info@BestMediaInfo.com

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