Zee Bangla Cinema takes leadership position in launch week
According to TAM ratings for Week 39, the new channel opened with 102 GRPs
BestMediaInfo Bureau | Delhi | October 8, 2012
Zee Bangla Cinema, the latest addition to the ZEE family, opened with extremely positive ratings in its first week making it a clear leader in the Bengali movie genre. According to latest ratings from TAM for Week 39, Zee Bangla Cinema opened with an impressive 102 GRPs, said a statement from the channel.
The all-new channel appears to have clicked with viewers in West Bengal with its engaging, interactive, thrilling, entertaining and glamorous content, Zee Bangla Cinema has lived up to its positioning of 'Jibon Ekhon Superhit' (Life is Superhit).
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