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The Ad Club Bombay announces Effie Awards 2012

Two new categories added, sharper definitions, expanded judging, paperless judging and more...

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The Ad Club Bombay announces Effie Awards 2012

Two new categories added, sharper definitions, expanded judging, paperless judging and more...

BestMediaInfo Bureau | Delhi | October 22, 2012

publive-imageThe Advertising Club's Effie Awards are back. This year the celebration only gets better and bigger as India's most coveted showcase for effective marketing and creative strategies throws open new categories.

While the International Effie Awards are hosted every year in New York, since 2001 The Advertising Club Bombay has been organising the Effies in India.

The last day for entries is Monday, November 5, 2012.

The award ceremony event is scheduled to be held in Mumbai, on Wednesday, December 4, 2012.

Said Ajay Kakar, Chairperson, Effie Committee and Vice-President of The Ad Club, “For over a decade, the Effies has become the gold standard in measuring marketing and communication effectiveness in India. This is reflected both in the quality and the number of entries which the awards have been attracting every year – a startling increase from 53 in 2001 to 300 in 2011! In fact, Effies is the only award that is bestowed on both the client and agency to jointly celebrate the in-market effectiveness of their campaigns.”

Following a practice introduced last year, this year too, thought leaders of the industry were invited to share their views and suggestions on how to further enhance the stature of the Effie Awards. On the basis of the discussions and feedback, Effie 2012 will:

  • Introduce two new categories, i.e., Direct, in recognition of the specialist discipline's ability to give measurable results; and Best ongoing campaign, to recognise brands that have made effectiveness a way of life over the years
  • Host the Round 1 and 2 judging in Mumbai and Delhi, while inviting coveted jury members from across the country
  • See a sharpened definition of categories like Integrated and David vs Goliath
  • Attract specialist jury members for specialist categories like Direct, Digital and Rural
  • Introduce paperless judging
  • Sharply qualify the material that can be submitted in support of the entries
  • Marico Uncommon Sense Award is an essential part of Effies
  • Lenovo has introduced a new award 'Lenovo Tech Doers Award'

The Advertising Club Bombay has not increased the entry fee; only the service tax component gets added as a statutory requirement.

The Effie is open to all clients and agencies, be they creative, media, digital, DM or PR, to enter their work to demonstrate the effectiveness of their campaigns.

“I am also happy to share with you a strengthened team at our end, committed to taking Effies 2012 to even greater highs. Sameer Sathpathy from Marico has come on board as Co-Chairman and N Rajaram from Airtel as our Anchor, from Delhi. As always, we enjoy the active guidance of our President, Shashi Sinha, and the active support of the secretariat, led by Bipin Pandit,” added Kakar.

Depth details about Effies 2012 are available in the Entry form, which is now up and available on The Advertising Club's website http://www.adclubbombay.com or through an email to the adclub@vsnl.com for more details.

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