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Scarecrow uses humour to project numero uno status of Roma switches

The three-film campaign was shot in Bangkok and Pattaya over two days and used foreigners speaking in Hindi

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Scarecrow uses humour to project numero uno status of Roma switches

Scarecrow uses humour to project numero uno status of Roma switches

The three-film campaign was shot in Bangkok and Pattaya over two days and used foreigners speaking in Hindi

BestMediaInfo Bureau | Delhi | October 5, 2012

publive-imageAnchor Panasonic has unveiled a campaign comprising three films to cement Roma's status as the No. 1 modular switch in the country. Created by Scarecrow Communications, the campaign was shot in Bangkok and Pattaya over two days.

With a humorous storyline, the campaign makes the point about Roma's best-selling status in an effective manner by using memorable casting, comic timing and interesting locales such as the Wat Arun Pagoda, an underwater oceanarium, and the lush green forests around Pattaya.

Raghu Bhat, Founder Director, Scarecrow, commented, “Roma is the largest selling modular switch by a distance and yet, very few people know this. Hence this campaign. We used foreigners as guides and made them speak Hindi, in their own distinctive manner, without tutoring them – all of which adds to the enjoyment.”

Manish Bhatt, Founder Director, Scarecrow, added, “There is a huge thrill in watching high funda foreigners getting bested by Indians. This is the layer that makes the ads even more fun.”

On his part, the third Founder Director of Scarecrow, Arunava Sengupta, said, “Not many people know that Roma is from the Anchor Panasonic stable. This ad also seeks to address that."

The films have directed by Naren Multani of Equinox Films.

The TVCs:

Credits:

Client: Anchor Panasonic

Agency: Scarecrow Communications

Creative Team: Raghu Bhat, Manish Bhatt, Sarvesh Raikar

Account Management: Arunava Sengupta, Mansi Choudhary

Production House: Equinox

Director: Naren Multani

Producer: Manoj Shroff, Sia Bhuyan

DOP: Andre Menezes

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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