Ogilvy APAC strengthens creativity in healthcare communications

Hires Pete Smith BBDO network in Australia where he has created some of the best-known and most successful healthcare campaigns, both locally and globally

BestMediaInfo Bureau | Delhi | October 12, 2012

Ogilvy has announced the appointment of Pete Smith as Regional Innovations & Creative Director, Asia Pacific, for the agency's specialised healthcare division. Ogilvy's healthcare offering reaches across Asia with hubs in China, Korea, Japan, India, Hong Kong, Singapore and Australia. Smith will relocate to Shanghai from Sydney this month to lead the creative offering of Ogilvy's healthcare division across the region.

Smith comes from the BBDO network in Australia, where he was Creative Director. As creative lead within that network, he created some of the best-known and most successful healthcare campaigns, both locally and globally. Most recently he has been driving the launch and ongoing growth of Astra Zeneca's major brand portfolio in Australia.

Smith will join the core regional team of Ogilvy's health discipline that includes Rohit Sahgal, Regional Director - Asia Pacific, and Sebastien Boisseau, Regional Director - Insights & Strategy, to create a unique specialist agency model that will seamlessly service the needs of global/regional/local clients, across Rx-OTC - Nutrition & Wellness.

“Pete has been a leading advocate for digital, new technology, experiential and social marketing in a health context, but has always followed the simple principle that every great campaign needs a great idea brilliantly executed. He has embraced and driven serious innovation of new media platforms into the healthcare sphere – in particular the 'digitalisation' of healthcare creativity. I couldn't have asked for a more inspiring and groundbreaking creative leader to work with,” said Sahgal on Smith's appointment.

“The Asia Pacific region is where the most exciting work in the world is being done and the most exciting work in the region is being done by Ogilvy, a leader in the field. I genuinely feel privileged to be part of this team and excited by the prospects of working with this team. Ogilvy has always been the place where advertising people want to work, and nothing much has changed. Under my guardianship, I have strong ambitions to take that spirit further and faster,” said Smith on his being a part of the Ogilvy AP network.

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