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Nickelodeon ties-up with TI Cycles

Launches Nickelodeon’s Dora The Explorer and Ninja Hattori rage of bicycles and tricycles

October 11, 2012:

(L - R) Rajesh Mani, Aiswarya Dhanush and Sandeep Dahia

Ninja & Dora fans have reason to celebrate!Nickelodeon India and TI Cycles of Indiaannounce the launch oftheircolorful new range of bicycles and tricycles for the Indian market.The products are designed around two of Nickelodeon’s most popular characters – Ninja Hattori and Dora the Explorerin their most vibrant avatars.Kids can choose between 8 different variants with specialized features, keeping the attributes of the popular Nicktoons in mind – right from Dora’s bag on the handle bar to Ninja’s bottle on the cycle bar. Tricycles tor the 2 – 4 year old fans will also hit markets soon.

The bicycles,targeted at the age group of 5 – 14 years, will be available in vibrant colors – blue and red for Ninja & pink and purple for Dora.The Dora cycles for girls and Ninja cycles for boys boast of exciting features like map handle bars, back rests, back-packs, water bottles, trainer wheels, visors and electronic bells amongst others.Priced between Rs. 6900 to Rs. 8000, the collection will be available across 200 plus BSA Hercules exclusive outlets in the country.

Sandeep Dahiya, Sr. Vice President - Consumer Products & Communications, Viacom18 Media Pvt Ltd said, “Cycling has always been one of kids’ favorite pastimes. We’re happy to partner with TI Cycles to create an exciting range of bikes and trikes, which now makes it possible for kids, to ride with their favorite Nickelodeon characters – Dora the Explorer and Ninja Hattori.”

TI cycles, known as the ultimate destination for the world’s best bicycling brands, has successfully established a chain of exclusive retail outlets for their brands BSA and Hercules across the country. BSA Champ, from TI cycles of India caters exclusively to kids.

Adds Rajesh Mani, GM Marketing &Retail - TI Cycles, “We are very happy to join hands with Nickelodeon which is an extremely popular kid’s channel. Both the characters, Ninja Hattori and Dora the Explorer enjoy tremendous fan following amongst the kids. So with the exciting toons and our forte in the bicycle segment, we are sure the cycles will sell like hot cakes!”

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