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MPG named Media AoR for Yebhi.com

The e-commerce portal is looking to accelerate growth and reach as it establishes a bigger brand footprint

BestMediaInfo Bureau | Delhi | October 17, 2012

Yebhi.com, the fastest growing online shopping portal in India, has signed on MPG, the flagship media agency of the Havas group, to handle their media duties. Looking to accelerate growth and reach as it establishes a bigger brand footprint, the company has enlisted the services of MPG as Agency of Record to handle the media planning and buying duties for Yebhi.com.

Manmohan Agarwal, CEO, Big Show Bazaar (brand owner of Yebhi.com), said, “We have never compromised on quality of our products, services and our partners. We did meticulous research and after deliberation finalised on MPG. MPG’s experience, credentials and expertise make them the best partners to fulfil our potential and ambitions. ”

 

Commenting on the assignment, Anita Nayyar, CEO Havas Media, India and South Asia, said, “Yebhi.com has been a most promising player in the online space. Ecommerce has a great future and they have an interesting portfolio of offerings for the Indian customer. We are excited to work on this account and see it as a long term partnership.”

Yebhi.com, India’s fastest growing home, lifestyle & fashion e-retailer, was launched in 2009. It is a shopping eco-system that empowers users to shop, socialise, share and review the widest variety of quality products. Yebhi.com is host to 50,00,000 shoppers each month. More than 10,000 orders are processed and shipped from the largest 100,000 sq ft state-of-the-art fulfilment centre to consumers across India.

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